Company Description

TRACES is a modern “better for you” wine brand developed by the team behind DrinkWell, the UK’s leading retailer of lower-calorie, lower-sugar alcohol. Created to meet rising demand for lighter, more lifestyle-aligned wine options, TRACES delivers reduced calories and lower sugar without compromising on quality or taste. Designed for today’s moderation-minded consumer, TRACES offers hospitality operators a commercially relevant, premium wine solution aligned with evolving drinking trends.