No ultra-processing. No sweeteners. No hidden additives. Just food.
\nStand SU-9 | ExCeL London, 24-25 September 2025<\/p>\n
London, 20 August 2025 – FRANK, the savoury, high-protein snack bar that refuses to play the ultra-processed game, will debut its three-SKU range at Lunch! 2025 (Stand SU-9). Built on transparent sourcing, functional nutrition, and supply-chain integrity, FRANK is here to raise the bar and change the conversation about what \u2018healthy\u2019 snacking should mean.<\/p>\n
The problem we\u2019re fixing
\nAlmost all protein snack bars fall into two buckets:
\n(1) low-protein fruit-and-nut bars that are often high in sugar, or
\n(2) high-protein ultra-processed bars – still high in sugar, just hidden on the back of pack alongside emulsifiers, gums and additives.<\/p>\n
FRANK rejects both.<\/p>\n
Why FRANK
\n– Savoury, not sugary – built for real-food cravings, not sugar hits.
\n– Zero ultra-processing – no emulsifiers, gums, fillers or mystery additives.
\n– No sweeteners – nothing to trick your palate.
\n– Protein that counts – 20g per bar with all 9 essential amino acids, from real-food ingredients your body can absorb and use for steady energy.
\n– Radical transparency – ingredients you can name from suppliers we\u2019re proud to name.<\/p>\n
Functional food, on-the-go
\nFRANK is built for the food-to-go sector – convenient real food with functional benefits. Each bar delivers complete protein for satiety and steady energy on the move – ideal for food-to-go, coffee shops, travel retail and workplace vending.<\/p>\n
The launch range (3 SKUs)
\n– Cornish Sea Salt, Rosemary & Lemon – bright citrus, herby lift, deeply moreish.
\n– Mexican Chilli & Lime – zesty and aromatic with a gentle, approachable heat.
\n– Italian Tomato & Basil – rich, savoury, sun-ripened flavour in a bar.<\/p>\n
\u201cWe\u2019re not here to look \u2018clean\u2019 on the front of pack and hide the mess on the back,\u201d says Sam Billinge, founder of FRANK. \u201cFRANK is built on one rule: if it isn\u2019t real food, it doesn\u2019t go in. No ultra-processing, no sweeteners, no nonsense. The goal isn\u2019t to inch past existing standards,\u201d Billinge added. \u201cIt\u2019s to flip them – so retailers, buyers and consumers can expect better as the default.\u201d<\/p>\n
What to expect at Stand SU-9
\n– Tastings of all three savoury SKUs.
\n– Ingredient-level transparency – see exactly what goes in (and what never will).
\n– Buyer and press drop-ins – book a 10-minute tasting and range walk-through on the stand.<\/p>\n
Buyer info (for the food-to-go and retail sector)
\n– Formats: singles and shelf-ready outers
\n– Case size: 12 bar individual flavour SKUs, 12 bar multi-pack SKU and 3 bar sample packs
\n– RRP: \u00a330.00
\n– Shelf life (ambient): 12 months
\n– Barcodes: inner and outer supplied
\n– Categories: protein snacks, savoury snacks, food-to-go, coffee shop<\/p>\n
For buyers and press
\n– Meet FRANK at Stand SU-9 Lunch! 24-25 September 2025, ExCeL London.
\n– Samples and meetings: please contact sam@eatfrank.com \/ 07737 782 548 to reserve a slot.
\n– Media assets: product imagery, factsheets, and Q&A available on request.<\/p>\n
Press and trade enquiries
\nSam Billinge, sam@eatfrank.com \/ 07737 782 548<\/p>\n","protected":false},"excerpt":{"rendered":"
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