PURPOSEFUL. PLAYFUL. BUILT TO STAND OUT.<\/p>\n
Simply Lunch, the UK\u2019s trusted food to go supplier, has launched a striking new packaging identity. This bold refresh is designed to elevate its presence on shelf, connect emotionally with consumers and support retail and foodservice partners in driving sales.<\/p>\n
Launching on 18th August 2025, the new packaging marks a significant evolution for the 45-year-old, family-run brand known for improving lives through delicious food. With the food to go market more competitive than ever, Simply Lunch has reimagined its packaging to work harder across shelves and build stronger brand recognition.<\/p>\n
“This is more than a new look. It\u2019s the next chapter in our journey. One that reflects who we are today and where we\u2019re going tomorrow,” said Sam Page, Managing Director of Simply Lunch.<\/p>\n
WHY THE REFRESH MATTERS
\nDesigned in response to rapid shifts in shopper behaviour and increased demand for premium, transparent brands, the new packaging puts the customer experience front and centre.
\n\u2022\tStronger shelf standout: Bolder colours and simplified layouts help products pop in chillers and signal flavour at a glance.
\n\u2022\tMessaging with meaning: Messaging has shifted from trade-first to shopper-first, focusing on provenance, ingredients and values – designed to connect with consumers and reflect Simply Lunch\u2019s brand personality.
\n\u2022\tEmotional storytelling: Custom illustrations and the brand\u2019s iconic hummingbird reinforce Simply Lunch\u2019s roots, people and purpose. Reinforcing their mission to seek out the best ingredients and spread positive impact one bite at a time.
\n\u2022\tStrategic design updates: Product names are now positioned to align with natural shopper eye-flow, improving decision-making time.
\n\u2022\tSustainability-led changes: Optimised materials to reduce waste and improve recyclability. This reflects the company\u2019s ongoing sustainability journey.<\/p>\n
The refresh also supports Simply Lunch\u2019s ambition to become the UK\u2019s leading food to go brand, while building on its legacy as a trusted foodservice expert.<\/p>\n
PACKAGING THAT SELLS
\nPackaging plays a pivotal role in the food to go category. With 85% of purchase decisions driven by visual cues like colour and layout, Simply Lunch\u2019s new identity is built to convert. It sparks sampling, reduces decision fatigue and reinvigorates the customer experience.<\/p>\n
For loyal customers, the update feels fresh and intentional. For new shoppers, it builds immediate confidence in both product and brand. For operators, it reinforces Simply Lunch\u2019s premium reputation across every channel.<\/p>\n
“We\u2019ve designed this new look not just to look good, but to perform. On shelf, in hand and in the minds of consumers,” said Will Page, Director of Marketing & Sustainability at Simply Lunch.<\/p>\n
SUPPORT FOR OPERATORS AND PARTNERS
\nTo ensure a seamless transition and maximise impact, Simply Lunch is offering full customer support. This includes:
\n\u2022\tupdated POS materials and brand assets
\n\u2022\tpartner activation guides and product information
\n\u2022\tdata insights and merchandising recommendations
\n\u2022\ton-shelf fridge visuals and signage.<\/p>\n
Whether you\u2019re an existing partner or launching food to go for the first time, Simply Lunch is committed to helping you maximise your opportunity. From strategic advice to day-one activation, we work closely with new customers to build strong foundations and drive long-term success.<\/p>\n
A NEW LOOK, THE SAME CARE
\nThe new packaging isn\u2019t just a new look, it\u2019s a new way to connect. With bold design, thoughtful messaging and a clear sense of purpose, Simply Lunch is setting a new standard in food to go. Because when your food is made with care, your packaging should be too.<\/p>\n
ABOUT SIMPLY LUNCH
\nWith over four decades of experience, Simply Lunch is a UK leader in handmade food to go. From sandwiches and wraps to hot eats, snacks and premium ranges like MADE. A family-owned company with BRC AA accreditation, Simply Lunch is built on quality, care and a commitment to making good food that improves lives.<\/p>\n
For more information on the packaging refresh, product catalogue or to become a partner, visit simplylunch.co.uk or contact: Charlie Pike | Marketing Manager | charlie-may.pike@simplylunch.co.uk<\/p>\n","protected":false},"excerpt":{"rendered":"
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