PRESS RELEASE
\nNordical brings a new kind of Fish & Chips to London
\nIcelandic food brand turns one of Britain\u2019s favourite meals into a new snacking format \u2013 built around seafood, natural protein and a back-to-basics approach to food.<\/p>\n
(Text with attached image) “Nordical Fish & Chips range: Salt & Pepper, Salt & Vinegar, Bacalao and Sweet Chili.”<\/p>\n
LONDON, September 2026 \u2013 Icelandic food brand Nordical is bringing a different take on Fish & Chips to London this September, introducing trade buyers to a crunchy snack that combines potato chips with their uniquely dried Icelandic fish-chip made purely from fish.
\nNordical will showcase the range at the Natural & Organic Food Show looking to connect with retailers, distributors, wholesalers, hospitality operators and foodservice partners.<\/p>\n
From mountain trails in Iceland to a new kind of snack
\nThe idea behind Nordical grew out of founder Runar Omarsson\u2019s ten years guiding mountain-bike trips through Iceland. Long days riding across Icelandic terrain made one thing increasingly clear: when people needed something substantial between meals, another conventional protein or energy bar was not always what they wanted. They wanted real food.
\n\u201cAfter hours on a bike, I found myself wanting something simple and satisfying \u2013 real food rather than another bar,\u201d says Omarsson. \u201cSomething like fish and potatoes just made sense. It gave you that feeling of having actually eaten \u2013 the kind of food that leaves both body and mind feeling better prepared for what comes next.\u201d
\nThat experience became part of a bigger idea for Nordical: could Icelandic seafood \u2013 naturally rich in high-quality protein and deeply rooted in the country\u2019s food culture \u2013 be presented in completely new consumer formats?<\/p>\n
Nordical founder Runar Omarsson in Iceland. The idea behind the brand grew from a decade spent guiding mountain-bike trips and searching for convenient snacks made from real food.
\nSeafood. New formats.
\nNordical is focused on developing healthy and interesting consumer products around a resource Iceland knows exceptionally well: seafood. The company sees an opportunity to take fish beyond the traditional meal occasion and into new eating occasions, creating convenient products that combine natural protein with familiar foods and flavours.
\nNordical Fish & Chips is one expression of that idea. The range combines potato chips with crunchy pieces of dried Icelandic fish, turning the familiar idea of Fish & Chips into an entirely different snacking experience.
\n\u201cFish is an incredible natural source of protein, yet when we think about convenient protein snacks, seafood is rarely part of the conversation,\u201d says Omarsson. \u201cWe want to explore that opportunity. Not by overcomplicating food, but almost by doing the opposite \u2013 going back to basics and putting real food into new formats.\u201d<\/p>\n
Nordical combines potato chips with crunchy dried Icelandic fish, bringing seafood into a new snacking occasion.
\nAn Icelandic take on a British icon
\nBringing Fish & Chips to Britain is deliberately playful. Rather than asking consumers to learn an unfamiliar food idea, Nordical starts with something instantly recognisable and changes the occasion and format in which it can be enjoyed.
\nThe current range includes Salt & Pepper, Salt & Vinegar, Bacalao and Sweet Chili varieties. Buyers visiting the Natural & Organic Food Show will be able to taste the products and meet the founder to discuss retail, wholesale, distribution, hospitality and partnership opportunities.
\nNatural & Organic Food Show\u202816\u201317 September 2026\u2028ExCeL London\u2028Stand: [STAND NUMBER]
\nAbout Nordical
\nNordical is an Icelandic food company exploring new ways to bring seafood into modern consumer food. Built around the ideas of Seafood. New formats. Natural protein. Back to basics., Nordical aims to create convenient and interesting products that draw on Iceland\u2019s seafood heritage while fitting the way people eat today.
\nBuyer, distribution & media enquiries:\u2028Runar Omarsson\u2028Founder, Nordical Foods\u2028[EMAIL]\u2028[PHONE]\u2028LinkedIn: https:\/\/www.linkedin.com\/in\/runar-omarsson-2b704494\/<\/p>\n","protected":false},"excerpt":{"rendered":"
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