UNROOTED returns to Lunch with their full baobab-boosted range: shot, sachets and brand new smoothies! <\/p>\n
In 2018, travelling through Kenya, our founder Nathan heard the old story: thousands of years ago, the gods grew frustrated with the arrogant, towering baobab trees and so ripped them out of the ground and thrust them back upside down, roots to the sky. They are now known as the “Upside Down” trees. Myth or not, its fruit is remarkable. When the Hadza tribe of Tanzania were studied by the BBC in 2017, they revealed one of the healthiest gut microbiome ever recorded. A key part of their diet? Baobab fruit, rich in fibre and nutrients. For thousands of years, baobab has nourished people and ecosystems across Africa. UNROOTED exists to carry that legacy forward, championing wild-harvested baobab, supporting the communities behind it, and building a modern brand on ancient shoulders.<\/p>\n
Since launching in 2020, that story has taken UNROOTED from an idea to a range stocked in Holland & Barrett, Ocado, Tesco Ireland and Planet Organic, and covered by the Daily Mail, Evening Standard, Forbes and Women’s Health.<\/p>\n
This September, the story comes to Lunch! At the ExCeL London at stand L1139 under the mighty baobab tree, revealing something we’re keeping under wraps until show day.<\/p>\n
The team will be pouring the full range of our GOOD ENERGY and GOOD GUT baobab boosted shots, and GOOD FIBRE baobab fruit powder sachets. But the real draw this year is one we’re excited to reveal. We’re bringing an exclusive first look at some NPD built to make getting more fibre into the day feel easy: something tasty, convenient and designed for on the go. Think baobab. Think breakfast. Think fibre. Three flavours that we’re confident will be worth the wait. Full details stay under wraps until Lunch!, when visitors to the stand will be among the first to taste it.<\/p>\n","protected":false},"excerpt":{"rendered":"
UNROOTED returns to Lunch with their full baobab-boosted range: shot, sachets and brand new smoothies! In 2018, travelling through Kenya, […]<\/p>\n","protected":false},"author":4221,"featured_media":14535,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":"","_members_access_role":[],"_members_access_error":""},"categories":[33],"tags":[],"class_list":["post-14534","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-epr-lunch"],"acf":[],"_links":{"self":[{"href":"https:\/\/divcommanual.com\/thefoodshows\/wp-json\/wp\/v2\/posts\/14534","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/divcommanual.com\/thefoodshows\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/divcommanual.com\/thefoodshows\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/divcommanual.com\/thefoodshows\/wp-json\/wp\/v2\/users\/4221"}],"replies":[{"embeddable":true,"href":"https:\/\/divcommanual.com\/thefoodshows\/wp-json\/wp\/v2\/comments?post=14534"}],"version-history":[{"count":1,"href":"https:\/\/divcommanual.com\/thefoodshows\/wp-json\/wp\/v2\/posts\/14534\/revisions"}],"predecessor-version":[{"id":14536,"href":"https:\/\/divcommanual.com\/thefoodshows\/wp-json\/wp\/v2\/posts\/14534\/revisions\/14536"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/divcommanual.com\/thefoodshows\/wp-json\/wp\/v2\/media\/14535"}],"wp:attachment":[{"href":"https:\/\/divcommanual.com\/thefoodshows\/wp-json\/wp\/v2\/media?parent=14534"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/divcommanual.com\/thefoodshows\/wp-json\/wp\/v2\/categories?post=14534"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/divcommanual.com\/thefoodshows\/wp-json\/wp\/v2\/tags?post=14534"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}