{"id":12428,"date":"2026-07-20T21:12:31","date_gmt":"2026-07-20T20:12:31","guid":{"rendered":"https:\/\/divcommanual.com\/thefoodshows\/?p=12428"},"modified":"2026-07-20T21:12:31","modified_gmt":"2026-07-20T20:12:31","slug":"house-of-rum-unveils-all-new-diablo-spiced-rum-to-extend-premium-portfolio-into-mainstream-market","status":"publish","type":"post","link":"https:\/\/divcommanual.com\/thefoodshows\/2026\/07\/20\/house-of-rum-unveils-all-new-diablo-spiced-rum-to-extend-premium-portfolio-into-mainstream-market\/","title":{"rendered":"HOUSE OF RUM UNVEILS ALL-NEW DIABLO SPICED RUM TO EXTEND PREMIUM PORTFOLIO INTO MAINSTREAM MARKET"},"content":{"rendered":"<p>Having built a loyal following and attracted multiple awards for its ultra-premium single cask and cask strength sipping rums, independent bottler, House of Rum today unveiled an all-new British distilled white spiced rum &#8211; Diablo Spiced \u2013 made for long drinks and mixing.<\/p>\n<p>With an ABV of 37.5%, the British white rum born of sugar cane, distilled on a modern hybrid pot &amp; column still with its own secret recipe of exotic spices and bold flavours has been designed to set a few souls on fire with gorgeous tones of smooth vanilla, golden caramel, warm cinnamon, zesty orange and rich raisin.<\/p>\n<p>Targeting both the on and off-trade including the wholesale and independent retail sectors, the light bodied and golden tone Diablo Spiced comes in a striking shiny red 50 cl bottle with an RRP of \u00a334.99.<br \/>\n\u201cWe have listened to our customer base who have asked us for a high-quality rum that they can use for mixing and for a longer drink experience than we offer with our single cask and cask strength range. For too long, rum has been stuck. Buried under pirate iconography, sweetened into submission or dismissed as something you will only survive with a mixer. We wanted to change that &#8211; we tried a limited run of a spiced rum recipe four years ago, but have worked on it since then and after a lot of work, now believe we have got the perfect flavour profile and the right look and feel,\u201d said David Howarth, Founder of House of Rum. <\/p>\n<p>Diablo Spiced recommends a series of long drink and cocktail recipes where you can still taste the rum &#8211; from using staples like cola, pineapple and ginger ale &#8211; to creating spicy mojitos, pina coladas, rum punches, spiced negronis and an old fashioned. https:\/\/diablorum.com\/products\/diablo-spiced-rum-cola<\/p>\n<p>House of Rum recently announced a landmark distribution agreement with Skylark Spirits that will see it target on and off-trade channels across the UK with the company\u2019s growing portfolio which encompasses exclusive, ultra-premium single-vintage, single cask and cask strength rums and includes special bottlings sourced across the Caribbean from Barbados and Jamaica to Trinidad &amp; Tobago and Dominican Republic in addition to distilleries in El Salvador, Mauritius, Guatemala, Panama and Venezuela.  <\/p>\n<p>Diablo Spiced will initially be available direct from the website and on a range of platforms including Master of Malt stockists including Hedonism and will shortly be available in the wider wholesale and on-trade channels.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Having built a loyal following and attracted multiple awards for its ultra-premium single cask and cask strength sipping rums, independent [&hellip;]<\/p>\n","protected":false},"author":3989,"featured_media":12429,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":"","_members_access_role":[],"_members_access_error":""},"categories":[32],"tags":[],"class_list":["post-12428","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-epr-nrpbs"],"acf":[],"_links":{"self":[{"href":"https:\/\/divcommanual.com\/thefoodshows\/wp-json\/wp\/v2\/posts\/12428","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/divcommanual.com\/thefoodshows\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/divcommanual.com\/thefoodshows\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/divcommanual.com\/thefoodshows\/wp-json\/wp\/v2\/users\/3989"}],"replies":[{"embeddable":true,"href":"https:\/\/divcommanual.com\/thefoodshows\/wp-json\/wp\/v2\/comments?post=12428"}],"version-history":[{"count":1,"href":"https:\/\/divcommanual.com\/thefoodshows\/wp-json\/wp\/v2\/posts\/12428\/revisions"}],"predecessor-version":[{"id":12430,"href":"https:\/\/divcommanual.com\/thefoodshows\/wp-json\/wp\/v2\/posts\/12428\/revisions\/12430"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/divcommanual.com\/thefoodshows\/wp-json\/wp\/v2\/media\/12429"}],"wp:attachment":[{"href":"https:\/\/divcommanual.com\/thefoodshows\/wp-json\/wp\/v2\/media?parent=12428"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/divcommanual.com\/thefoodshows\/wp-json\/wp\/v2\/categories?post=12428"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/divcommanual.com\/thefoodshows\/wp-json\/wp\/v2\/tags?post=12428"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}