Introducing the world’s next generation of Middle Eastern convenience foods and freeze-dried camel milk.
\nLondon, September 2026 \u2013 Awesome Foods FZE, a pioneering UAE food manufacturing start-up based in Fujairah, is making its international debut at The London Food & Drink Festival 2026, showcasing a new generation of premium freeze-dried and vacuum-fried food products designed for today’s health-conscious global consumer.
\nBorn in the United Arab Emirates, Awesome Foods combines advanced food preservation technology with authentic regional flavours to create products that are nutritious, convenient and naturally delicious.
\nThe company’s exhibition will highlight three breakthrough innovations that represent the future of Middle Eastern convenience foods:
\n\u2022\tFreeze-Dried Camel Milk \u2013 A premium product that preserves the natural nutritional benefits of camel milk while offering exceptional shelf life and convenience.
\n\u2022\tFreeze-Dried Instant Hommos Mix \u2013 Authentic Middle Eastern hummus that can be prepared in minutes by simply adding water, without compromising on taste or quality.
\n\u2022\tFreeze-Dried Instant Mottabal Mix \u2013 Traditional roasted aubergine dip reimagined for modern lifestyles, travel, foodservice and emergency nutrition applications.
\nAlongside these innovations, Awesome Foods will present an extensive portfolio of freeze-dried fruits, vegetables, snacks, and vacuum-fried healthy alternatives that retain their natural flavour, colour and nutritional value.
\n“Consumers today want foods that are healthy, convenient and authentic,” said a Director for Awesome Foods FZE. “Our vision is to make traditional Middle Eastern nutrition accessible to the world through advanced freeze-drying technology. We believe the future of food lies in preserving nature rather than adding preservatives.”
\nFreeze-drying is widely recognised as one of the most effective methods of preserving food naturally, maintaining taste, texture and nutritional integrity while significantly extending shelf life without refrigeration. This makes the products suitable for modern retail, foodservice, travel, outdoor lifestyles, humanitarian aid and export markets.
\nManufactured in the UAE, Awesome Foods is committed to supporting the country’s vision of becoming a global hub for food innovation and food security. The company is investing in modern processing technologies that transform regional ingredients into premium value-added products for international markets.
\nThe London Food & Drink Festival provides the ideal platform for Awesome Foods to introduce its products to distributors, retailers, importers and foodservice partners across Europe and beyond.
\nVisitors are invited to experience the future of convenient healthy foods and discover how traditional Middle Eastern recipes can be transformed into globally relevant products through innovative food technology.
\nAbout Awesome Foods FZE
\nAwesome Foods FZE is a UAE-based food manufacturing company specialising in premium freeze-dried and vacuum-fried food products. Operating under its consumer brand Honestly Healthy, the company develops innovative, clean-label foods that combine advanced preservation technology with authentic ingredients. Its product portfolio includes freeze-dried fruits, vegetables, dairy products, healthy snacks and instant traditional Middle Eastern food solutions for retail, foodservice and export markets.<\/p>\n","protected":false},"excerpt":{"rendered":"
Introducing the world’s next generation of Middle Eastern convenience foods and freeze-dried camel milk. London, September 2026 \u2013 Awesome Foods […]<\/p>\n","protected":false},"author":4592,"featured_media":12307,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":"","_members_access_role":[],"_members_access_error":""},"categories":[53],"tags":[],"class_list":["post-12306","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-exhibitor-press-release-nofs"],"acf":[],"_links":{"self":[{"href":"https:\/\/divcommanual.com\/thefoodshows\/wp-json\/wp\/v2\/posts\/12306","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/divcommanual.com\/thefoodshows\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/divcommanual.com\/thefoodshows\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/divcommanual.com\/thefoodshows\/wp-json\/wp\/v2\/users\/4592"}],"replies":[{"embeddable":true,"href":"https:\/\/divcommanual.com\/thefoodshows\/wp-json\/wp\/v2\/comments?post=12306"}],"version-history":[{"count":1,"href":"https:\/\/divcommanual.com\/thefoodshows\/wp-json\/wp\/v2\/posts\/12306\/revisions"}],"predecessor-version":[{"id":12308,"href":"https:\/\/divcommanual.com\/thefoodshows\/wp-json\/wp\/v2\/posts\/12306\/revisions\/12308"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/divcommanual.com\/thefoodshows\/wp-json\/wp\/v2\/media\/12307"}],"wp:attachment":[{"href":"https:\/\/divcommanual.com\/thefoodshows\/wp-json\/wp\/v2\/media?parent=12306"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/divcommanual.com\/thefoodshows\/wp-json\/wp\/v2\/categories?post=12306"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/divcommanual.com\/thefoodshows\/wp-json\/wp\/v2\/tags?post=12306"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}