Innovation Challenge Entries

Browse the innovation challenge entries

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Booko is a demand-generation marketplace enabling venues to respond to customer intent. Diners and event organisers broadcast their requirements, and matched venues reply with automated offers using smart templates or bespoke proposals tailored to the occasion. Venues generate qualified demand, fill quieter periods and win higher-value bookings.

Stand: N584

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An Innovative range of 5 flavoured egg bites high in protein, Ideal for a snack on the go, a starter on quality menus and multi-flavoured buffets. Smoked Ham & Cheese Cheese, bell pepper and jalapeno Cream cheese and herbs Cheese, marinated tomato & basil Cheese, spinach & herbs

Stand: N331

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A ready to use "Pain perdu" that has been made using a high quality thick Brioche slice. This dessert base can be microwaved from frozen, then loaded with fresh fruit and coated with an authentic caramel au beurre salé. Really versatile for busy kitchens. Authentic flavour profile. Easy to use, great taste!

Stand: N331

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Johnnie Walker Red Soul is a vibrant blended Scotch whisky offering a brighter take on Red Label. It delivers lighter, fresher notes with a smooth, lively profile ideal for mixing and social occasions. Matured in first-fill American oak, it features toffee fudge sweetness, soft oak, and a creamy finish overall.

Stand: N421

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Following a breakthrough retail launch in 2026, Biscoff ice cream is expanding into OOH with a new scooping format. The 5L Napoli pan combines smooth Biscoff-flavoured ice cream with Biscoff biscuit pieces to deliver the iconic and unique caramelised taste consumers know and love. Perfect as a standalone scoop or as part of a dessert offering,

Stand: N626

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Our new marg rises on a luscious parade of ripe mango, bursting with vibrant tropical character. Crystalline Tequila Enemigo and fresh lime strike a crisp, refreshing rhythm, bringing balance and brightness to every sip. The experience unfolds into delicate notes of orange blossom that shimmer softly across the palate.

Stand: N236

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Nirva Grapefruit and Basil Tequila Spritz 3% ABV brings together three of the biggest trends in alcohol: premium tequila, mindful drinking and ready-to-drink convenience. As tequila continues to soar in popularity and more people look for lighter options, Nirva offers a lower-calorie, lower-strength serve with a sophisticated flavour profile.

Stand: N128

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Our Red Berry & Pistachio Rose combines stunning rose shaped presentation with premium ingredients and operational efficiency. Featuring pistachio dacquoise, red berry compote and Bulgarian yoghurt mousse, it delivers a memorable dessert experience while helping hotels, restaurants and caterers reduce labour, waste and costs.

Stand: N425

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Most BBQ sauces rely on sweetness alone. Maple Cajun BBQ is built around layers of flavour that unfold. Canadian maple syrup delivers upfront richness, Cajun spices add depth and warmth, and hickory wood smoke provides an authentic smoky backbone. It gives customers the flavour complexity and contrast they’re hunting for.

Stand: N621

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One of the nation’s favourite cocktails – with a premium MOTH spin. It’s fresh strawberries up front. Zesty lime on the curtain call. And award-winning Duppy Share Rum taking centre stage. This one demands attention – draws you in. Wows you sipped straight from the ice-cold can. Though it really struts its stuff in a frozen coupe.

Stand: N236

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Introducing our TED Kits - a revolutionary self-pour system. Comprising of digital product badges and valve and flow meter, these clever kits can be used to create bespoke self-pour installations or convert existing bar fonts into self-pour smart taps. Affordable and beautiful, suitable for any establishment. First of its kind on the market.

Stand: N132

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The Crown combines 73% Vietnamese dark chocolate mousse, toasted buckwheat praline and a crisp chocolate base to deliver exceptional flavour and texture. Finished with Malabar pepper, it offers a distinctive, premium dessert that helps foodservice operators deliver consistency, efficiency and standout premium presentation.

Stand: N425

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Stand: N524