Looking to get fibre fit? Meet UNROOTED's new sachets: 100% pure baobab fruit powder in 7 x 6g single-serve sachets. Simply blend into your smoothies and shakes, stir into porridge or yoghurt or add to your water bottle and vigorously shake for a 3.2g fibre boost per serve. Supporting your fibre goals, immunity and energy couldn't be easier.

The UK’s first cottage cheese grab-and-go snack pot. Confusingly rich and creamy, high-protein cottage cheese made from 4 natural ingredients (milk/cream from grass fed cows, live cultures and sea salt) topped with goji berries, dried banana, sunflower seeds and pumpkin seeds. Clean-label, convenient, healthy, gluten-free AND indulgent.

This is a fully pre-cut, expertly seasoned solution. Only needs simple defrosting. It guarantees long shelf life, zero waste, and reduced food loss. Perfect as a guacamole base or versatile topping. Eliminates peeling, cutting, and variability while delivering consistent premium quality and efficiency.

Discover the kefir with a PhD in gut health, packed with 18 unique live culture strains in a convenient on-the-go 280ml bottle. Naturally high in calcium and vitamins B2 and B12, it helps support your immune system and overall wellbeing while delivering 15g of protein and 5.9g of fibre per serving. It really is kefir like no other.

Our Protein Drinks not only combine 20g complete plant protein, but also 7g fibre, billions of live cultures and prebiotic fibre in one delicious drink. Fortified with 20 vitamins and minerals in bioavailable forms, added BCAAs, and low in sugar, it’s a gut-first approach to protein that supports everyday nutrition from the inside out.

NEW Biotiful Gut Health Greek Recipe Kefir — the perfect fusion of taste and health. Luxuriously creamy, its rich, satisfying texture comes naturally from high protein and whole milk and never from added cream, unlike many other Greek yogurts. Packed with billions of our unique live cultures, a source of calcium and crafted by the UK’s No1.

Nom Kins is transforming the breadstick category with a unique combination of crunchy mini breadsticks and real freeze-dried fruit. Offering all the fun and colour of a sweet treat while remaining HFSS compliant, it occupies a largely untapped space between healthy snacking and confectionery, giving retailers an innovative point of difference

Can O’Rays combines great taste, a clean label and real function in one sparkling drink. With no added sugar, no sweeteners and no filler juices, it delivers a bright lemon-citrus taste alongside Lion’s Mane, Panax Ginseng, magnesium, zinc and a 100% NRV vitamin stack of Vitamin B6, B12, D3 and C to support focus, energy and cognitive function.

Capri-Sun is bringing excitement to the kids’ juice category with our new party pouches. Designed for parties, playdates and family occasions, the pouch combines great value with added fun. Features include a personalised name field and 7 interactive games across the pouches. Get ready to sip, play and party!

Discover Capri-Sun Mango & Passion Fruit, a vibrant blend that tastes like the Tropics! Available in a convenient 330ml resealable pouch, it contains no artificial flavours or preservatives and zero added sugar. The kerbside-recyclable pouch offers the lowest CO₂ emissions and smallest carbon footprint of any beverage container.

N!CK'S Chocolate Protein Wafer delivers real chocolate crunch with 10g protein and zero added sugar. No compromise, no chalky taste, just candy-like pleasure backed by function. We're the wafer breaking into a category dominated by bars, proving better-for-you can taste this good.

NEW Classic BBQ Protein Chips. Mouthwateringly sweet and smoky lentil crisps supercharged with a big hit of natural protein and fibre. Every bag packs a double punch of delicious flavour and 10g protein - the easiest way to level up your snacking game.

Delve Snacks is redefining the category as the UK’s first oat‑based crisp brand, leading with taste and bold flavours and roasted, never fried. Plant-based and genuinely satisfying, Delve offers a healthier alternative without compromise—bridging the gap between permissible snacking and true flavour-led innovation in a crowded crisp category.

Dot Dot's Lychee Tea is the first UK-made bubble tea in a PET bubble bottle. Its distinctive ball-cap design makes the category instantly recognisable. Combining premium ingredients, it delivers the theatre of bubble tea in a grab-and-go format. With less than 25 kcal and under 2% sugar, it creates a healthier, category-defining innovation.

Drooly’s new 37.5g one-piece pack brings chocolate-filled brownie-style indulgence into a single-serve food-to-go format. Individually wrapped, ambient, vegetarian and Halal-certified, it delivers soft chocolate sponge with a smooth chocolate centre. More indulgent than a chocolate bar and easier to merchandise than cake, it gives cafés, convenienc

EATWOW Replace Bar is the first Refrigerated Functional Bar combining 17g Protein, 7g Prebiotic Fibre, and raw European honey instead of artificial sweeteners. With its soft cookiedough texture and clean label ingredients, it offers a unique solution for ingredient-conscious consumers seeking a natural, (GLP-1 friendly) alternative to protein bars.

Food aisles are full of noise - long ingredient lists, and over-processed products that claim to be better for you but rarely deliver. Our products are crafted with clean, simple ingredients and a commitment to transparency, so you always know exactly what you’re enjoying. Each cookie contains 13g of protein and 3g of Fibre with no added sugar.

Make a good salad great with Good4U's Mexican Chipotle Salad Topper - the latest addition to the award-winning range. This crunchy, plant-based seed and pulse mix adds texture and bold flavour to any meal. Dietitian-crafted from premium natural ingredients, it's nut and gluten free, high in protein and fibre, with no added sugar. Made in Ireland.

Most UK matcha drinks are coffee-shop lattes. Harry Brompton's Matcha Mango & Lime is for everyday refreshment: organic matcha, Kenyan green tea, real mango and lime. Low calorie, soft-functional, supporting the immune system and energy levels. The UK's fastest-selling matcha RTD by UROS, outselling the category within weeks of launch.

JUGGLE's mission to do sweets differently, and our rallying cry is JUICE NOT JUNK. Every JUGGLE super juicy jelly is made with fewer, simpler ingredients, and is bursting with 100% fruit juice! They're also vegan, coeliac friendly, non HFSS, non UPF and a source of fibre and vitamin C.

Coconut, one taste and you’ll get it, deliciously different and unexpected! This tropical superstar just got a glow-up. This is a soft and chewy goodness like you’ve never met before. Made from a curated blend of Thailand’s finest coconuts, including the fancy Nam Hom dwarf and the rich Mapra Kathi, to create a bite that’s anything but ordinary.

Matelo coldbrews from whole yerba maté leaves: the only UK drink that does. Every competitor extracts, blends or buries maté as one ingredient among many. Whole leaf cold brewing preserves the natural theobromine and polyphenol profile.Four ingredients. Nothing artificial. The leaf does the work.

The first UK Barista Oat crafted with fully traceable, regeneratively grown oats in partnership with Wildfarmed. Regenerative agriculture helps restore soil health, support biodiversity, and build a more resilient food system. The result is a fuller-bodied, silky and more luxurious oat drink, expertly designed to elevate every cup of coffee.

BRINGING THE BUZZ TO MOJU’S IMMUNITY BLENDS RANGE Spicy, fresh and soothingly sweet by nature, this is built to keep your immune system on point. Our twist on a soothing classic with MOJU’s signature use of powerful, fresh ingredients. Cold-pressed and vit C & D3-rich, with zesty lemon, a touch of raw single-origin honey & a kick of fresh ginger

Make every moment a little sunnier with NEW Tropical Mango Mindful Blend. A vibrant burst of delicious mango, tangy passionfruit and zesty lime with 120mg of magnesium to help you find calm and TRIP’s signature blend of botanicals: Lion's Mane, Lemon Balm and Chamomile.Magnesium contributes to normal psychological function.

Nomsi® is a new generation of better-for-you cookies that combine indulgent taste with functional nutrition. Each 50g cookie delivers 13g protein, 3g fibre, and less than 0.5g sugar per serving while maintaining a creamy and zesty flavour.

Inspired by the classic PB&J combo, our Peanut & Raspberry Breakfast Bake brings together hearty oats and roasted peanuts, with a naturally sweet raspberry centre.

Designed specifically for perimenopause, combining functional mushrooms, adaptogens and micronutrients in one daily format. Unlike standard mushroom coffees, it delivers targeted hormonal support with calm, sustained energy—without caffeine. Offering a unique, science-led alternative to multiple menopause supplements.

Pip Organic's new Strawberry and Banana Pipcrunch, made with just two ingredients-organic bananas and strawberries-is an exciting step forward in organic snacking. What sets Pipcrunch apart is its careful freeze-drying process, creating a 100% organic snack that delivers nutrients, natural flavour and crunch in a simple, convenient, yet fun format.

Raw Hydrate challenges traditional electrolyte drinks with a fresher, fruit-led approach for everyday hydration. While many rely on artificial electrolyte blends and added sugar, it delivers naturally occurring electrolytes from coconut water and pink Himalayan sea salt, blended with fresh fruits and spirulina for added function.

Remedy Sodaly Yuzu Lemon is a brand new better-for-you soft drink that’s all-natural, zero sugar and made with a base of prebiotic ACV. It’s packed with the lively essence of Japanese yuzu and tangy lemon, making it a banger of a bevvie that delivers a knockout burst of citrus goodness. Plus, it’s low in cals, vegan & gluten-free.

Rootlabs reimagines chilled juice as a functional recovery ritual, taking the proven strength of The Turmeric Co.’s Raw Turmeric & Ginger shot making it more accessible in a refreshing 250ml format. With 20g raw roots, 15g fibre, 100% vitamin C & D3 and lower sugar, it delivers real nutritional purpose in a category too often built on flavour.

The wait is over. Stuffing has spread its wings, and the timeless flavour duo of Sage & Onion is now available as a condiment. A perfect partner for so many hot and cold meals it’s hard to know where to start. Chicken sandwich? Obviously. Hog Roast? Undoubtedly. Sausages? Perfection on a plate. It’s hard to believe it’s not been done before.

Shaken Udder brings new thinking to dairy drinks, closing the gap between great taste & functional relevance. With fibre largely absent despite 96% of UK adults under-consuming it, this high-fibre Mint Choc milkshake offers a deliciously different solution. Made with real mint extract, it’s a convenient, enjoyable way to top up your fibre intake.

The UK’s first self-service smoothie station, made from 100% real fruit juice, no added sugar, to be enjoyed on the go. Smoodi offers an interactive in store experience; simply scan a 400ml cup, place it on the machine for the frozen fruit to be blended with cold water, grab a straw and enjoy!

Our most popular and unique dip blends sweet potatoes and cashews into a naturally vibrant, ultra creamy base with warming North African curry spices, harissa and preserved with lemon. Our flavour first initiative breaks away from the UK’s current houmous dominated dip market, offering genuine innovation in taste, texture and clean label appeal.

WOK’D brings real wok‑fried noodles and vegetables to life in a premium microwavable bowl—ready in just 1 minute. Chef-led recipes and bold global flavours deliver superior taste and mouthfeel in a growing category bringing true street-food quality to the masses.

Zombie Real Fruit Stringz are a delicious snack packed with goodness and adding excitement to category as each Stringz is a whopping 1.7m long! Made of real fruit with no added sugar, high in fibre and no added baddies. Allergen free. gluten free, vegan, kosher, halal.Available in 20g bags for Grab & Go and Meal Deal; 5x20g Multipacks for Retail.