Innovation Challenge Entries

Browse the innovation challenge entries

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The UK’s first cottage cheese grab-and-go snack pot. Confusingly rich and creamy, high-protein cottage cheese made from 4 natural ingredients (milk/cream from grass fed cows, live cultures and sea salt) topped with goji berries, dried banana, sunflower seeds and pumpkin seeds. Clean-label, convenient, healthy, gluten-free AND indulgent.

Stand: L841

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This is a fully pre-cut, expertly seasoned solution. Only needs simple defrosting. It guarantees long shelf life, zero waste, and reduced food loss. Perfect as a guacamole base or versatile topping. Eliminates peeling, cutting, and variability while delivering consistent premium quality and efficiency.

Stand: L1046

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Discover the kefir with a PhD in gut health, packed with 18 unique live culture strains in a convenient on-the-go 280ml bottle. Naturally high in calcium and vitamins B2 and B12, it helps support your immune system and overall wellbeing while delivering 15g of protein and 5.9g of fibre per serving. It really is kefir like no other.

Stand: L1031

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Our Protein Drinks not only combine 20g complete plant protein, but also 7g fibre, billions of live cultures and prebiotic fibre in one delicious drink. Fortified with 20 vitamins and minerals in bioavailable forms, added BCAAs, and low in sugar, it’s a gut-first approach to protein that supports everyday nutrition from the inside out.

Stand: L821

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NEW Biotiful Gut Health Greek Recipe Kefir — the perfect fusion of taste and health. Luxuriously creamy, its rich, satisfying texture comes naturally from high protein and whole milk and never from added cream, unlike many other Greek yogurts. Packed with billions of our unique live cultures, a source of calcium and crafted by the UK’s No1.

Stand: L975

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Nom Kins is transforming the breadstick category with a unique combination of crunchy mini breadsticks and real freeze-dried fruit. Offering all the fun and colour of a sweet treat while remaining HFSS compliant, it occupies a largely untapped space between healthy snacking and confectionery, giving retailers an innovative point of difference

Stand: SU-2

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Boba Moshu Mango popping boba drink bridges the gap between on-trend boba drinks and accessible ready-to-drink formats. The unique recipe keeps boba balls suspended for a burst of flavour in every sip and removes the need for chunky straws. Taking inspiration from bubble tea culture, Boba Moshu puts a vibrant twist on this drink, in 330ml bottles.

Stand: L375

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BULLITT Bar with 40 real roasted Brazilian coffee beans into a delicious, soft and chewy energy bar in 3 amazing flavours. 80mg of naturally occurring caffeine and just eight natural ingredients, BULLITT offers an innovative, convenient alternative to coffee & energy drinks, immediate caffeine hit & slow-release energy to help you Take your Shot

Stand: L733

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Can O’Rays combines great taste, a clean label and real function in one sparkling drink. With no added sugar, no sweeteners and no filler juices, it delivers a bright lemon-citrus taste alongside Lion’s Mane, Panax Ginseng, magnesium, zinc and a 100% NRV vitamin stack of Vitamin B6, B12, D3 and C to support focus, energy and cognitive function.

Stand: L579

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Capri-Sun is bringing excitement to the kids’ juice category with our new party pouches. Designed for parties, playdates and family occasions, the pouch combines great value with added fun. Features include a personalised name field and 7 interactive games across the pouches. Get ready to sip, play and party!

Stand: L828

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Discover Capri-Sun Mango & Passion Fruit, a vibrant blend that tastes like the Tropics! Available in a convenient 330ml resealable pouch, it contains no artificial flavours or preservatives and zero added sugar. The kerbside-recyclable pouch offers the lowest CO₂ emissions and smallest carbon footprint of any beverage container.

Stand: L828

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A CHEESEBOARD EXPERIENCE, REIMAGINED. Presteez takes a radically different approach to snack bars: a savoury, better-for-you bar inspired by the experience of a cheeseboard. Real cheddar, premium nuts, seeds and “Everything” seasoning deliver rich, satisfying flavour in a convenient, minimally processed format with a truly clean label.

Stand: L981

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THIS IS PROTEIN, DELICIOUSLY. Mighty Slice's Fudgy Chocolate Cheesecake Bites reimagine healthy indulgence. Two creamy bites of cheesecake on a crumbly biscuit base, made with British dairy, chilled for freshness with no artificial ingredients. Each twin pack contains 10g protein and 150kcals, making it the perfect protein-rich sweet treat.

Stand: L234

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N!CK'S Chocolate Protein Wafer delivers real chocolate crunch with 10g protein and zero added sugar. No compromise, no chalky taste, just candy-like pleasure backed by function. We're the wafer breaking into a category dominated by bars, proving better-for-you can taste this good.

Stand: L1121

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NEW Classic BBQ Protein Chips. Mouthwateringly sweet and smoky lentil crisps supercharged with a big hit of natural protein and fibre. Every bag packs a double punch of delicious flavour and 10g protein - the easiest way to level up your snacking game.

Stand: L846

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Cluster Club was designed with premium snacking and permissible indulgence in mind - delivering nutritional value while satisfying cravings. Cluster Club’s White Chocolate & Cranberry Nut Clusters combine sharp, sweet cranberries with silky-smooth white chocolate poured over a blend of fibre-rich walnuts, almonds, and hazelnuts for a nuanced treat.

Stand: L231

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Delve Snacks is redefining the category as the UK’s first oat‑based crisp brand, leading with taste and bold flavours and roasted, never fried. Plant-based and genuinely satisfying, Delve offers a healthier alternative without compromise—bridging the gap between permissible snacking and true flavour-led innovation in a crowded crisp category.

Stand: L174

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Dot Dot's Lychee Tea is the first UK-made bubble tea in a PET bubble bottle. Its distinctive ball-cap design makes the category instantly recognisable. Combining premium ingredients, it delivers the theatre of bubble tea in a grab-and-go format. With less than 25 kcal and under 2% sugar, it creates a healthier, category-defining innovation.

Stand: L749

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Drooly 37.5g turns indulgent bakery into true impulse. A soft chocolate bake with a smooth filled centre, individually wrapped, ambient and ready to eat. Sitting between cake and confectionery, it gives buyers something genuinely different: easy to merchandise beside coffee or at till points, with no refrigeration or prep.

Stand: L1325

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EATWOW Replace Bar is the first Refrigerated Functional Bar combining 17g Protein, 7g Prebiotic Fibre, and raw European honey instead of artificial sweeteners. With its soft cookiedough texture and clean label ingredients, it offers a unique solution for ingredient-conscious consumers seeking a natural, (GLP-1 friendly) alternative to protein bars.

Stand: L951

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Since the ban on single use plastic cutlery, wooden and paper-based alternatives have become commonplace, but what if that cutlery could become more sustainable or even edible? eddys is here to positively disrupt the disposable cutlery market with something deliciously sustainable; a spoon with benefits we like to say. Made from amaranth, chia, qui

Stand: L1450

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Food aisles are full of noise - long ingredient lists, and over-processed products that claim to be better for you but rarely deliver. Our products are crafted with clean, simple ingredients and a commitment to transparency, so you always know exactly what you’re enjoying. Each cookie contains 13g of protein and 3g of Fibre with no added sugar.

Stand: L445

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Forget the hassle of blending frozen açai. FoodHeaven Açai Breakfast Bowl is ready in seconds straight from the fridge. A smooth, chilled blend of açai, banana, strawberry and blackcurrant, it’s the perfect grab & go breakfast. High in fibre, low saturated fat & a source of vitamin C. No blender, no mess, no waiting, just peel, top with your fruit.

Stand: L621

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Make a good salad great with Good4U's Mexican Chipotle Salad Topper - the latest addition to the award-winning range. This crunchy, plant-based seed and pulse mix adds texture and bold flavour to any meal. Dietitian-crafted from premium natural ingredients, it's nut and gluten free, high in protein and fibre, with no added sugar. Made in Ireland.

Stand: L1247

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Most UK matcha drinks are coffee-shop lattes. Harry Brompton's Matcha Mango and Lime is for everyday refreshment: organic matcha, Kenyan green tea, real mango and lime. Low calorie, soft-functional, supporting the immune system and energy levels. The UK's fastest-selling matcha RTD by UROS, outselling the category within weeks of launch.

Stand: L677

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JUGGLE's mission to do sweets differently, and our rallying cry is JUICE NOT JUNK. Every JUGGLE super juicy jelly is made with fewer, simpler ingredients, and is bursting with 100% fruit juice! They're also vegan, coeliac friendly, non HFSS, non UPF and a source of fibre and vitamin C.

Stand: L875

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Get More Vits are excited to announce the launch of their new Kids Multivitamin Juicy Drinks - a deliciously refreshing drink made from water + juice + vitamins. That’s it. Nothing else. Created for families, the new range offers a healthy, hydrating drink for kids, combining great taste with simple ingredients

Stand: L962

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Coconut, one taste and you’ll get it, deliciously different and unexpected! This tropical superstar just got a glow-up. This is a soft and chewy goodness like you’ve never met before. Made from a curated blend of Thailand’s finest coconuts, including the fancy Nam Hom dwarf and the rich Mapra Kathi, to create a bite that’s anything but ordinary.

Stand: L573

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Lyle’s is synonymous with moments of indulgence and this launch taps into two big ice cream trends for 2026: British dessert flavours and comforting nostalgia. The product features generous ripples of our renowned Lyle's Golden Syrup throughout with sensory texture, the flavour reminiscent of childhood treats, yet unique in the ice cream category.

Stand: L327

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Mamame Hot Chili Tempeh Chips, made from sprouted and fermented whole black-eyed peas and cooked in coconut oil. They’re high in fibre, vegan, gluten-free and made without seed oils. The new 50g format improves accessibility and trial, while award-winning flavour and distinctive packaging bring genuine innovation to the better-for-you snack aisle.

Stand: L1261

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Mango & Passionfruit gut-friendly soda, by IT'S GIVING is a modern soft drink combining bold, real fruit flavours with 6g of plant-based fibre. Naturally low in sugar and made with no artificial sweeteners, it delivers great taste, added benefits and everyday value in a refreshing, accessible format.

Stand: L433

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Matelo treats yerba maté as the point, not an ingredient. We use whole yerba maté leaves and cold brew them for hours in order to preservE the natural theobromine and polyphenol profile intact compared to extracts. Four ingredients. Nothing artificial. The leaf does the work.

Stand: SU-3

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The first UK Barista Oat crafted with fully traceable, regeneratively grown oats in partnership with Wildfarmed. Regenerative agriculture helps restore soil health, support biodiversity, and build a more resilient food system. The result is a fuller-bodied, silky and more luxurious oat drink, expertly designed to elevate every cup of coffee.

Stand: L571

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BRINGING THE BUZZ TO MOJU’S IMMUNITY BLENDS RANGE Spicy, fresh and soothingly sweet by nature, this is built to keep your immune system on point. Our twist on a soothing classic with MOJU’s signature use of powerful, fresh ingredients. Cold-pressed and vit C & D3-rich, with zesty lemon, a touch of raw single-origin honey & a kick of fresh ginger

Stand: L551

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Hot Food to Go is ready to be modernised. With 40% of consumers seeking greater variety, choice & quality, My Pie is ‘Unlocking the Next Generation of Hot FTG’: high-quality food, natural ingredients, no additives or preservatives, game-changing execution & operational simplicity. Discover our famous Croque Monsieur at Stand L1175.

Stand: L1175

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Naturya Mushroom Latte is a smooth superfood blend made with oat milk, cacao, cinnamon, ginger and four carefully selected mushrooms: Lion’s Mane, Shiitake, Maitake and Reishi.

Stand: L476

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Make every moment a little sunnier with NEW Tropical Mango Mindful Blend. A vibrant burst of delicious mango, tangy passionfruit and zesty lime with 120mg of magnesium to help you find calm and TRIP’s signature blend of botanicals: Lion's Mane, Lemon Balm and Chamomile.Magnesium contributes to normal psychological function.

Stand: L971

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Smoky BBQ Protein Puffs combine bold, smoky BBQ flavour with plant-powered nutrition. Made with fava bean protein, each 30g pack is high in protein and fibre, offering a satisfying, crunchy snack that delivers on both taste and function. Convenient, portion-controlled and perfect for on-the-go lifestyles, they’re a fresh take on savoury snacking.

Stand: L1261

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Nomsi® is a new generation of better-for-you cookies that combine indulgent taste with functional nutrition. Each 50g cookie delivers 13g protein, 3g fibre, and less than 0.5g sugar per serving while maintaining a creamy and zesty flavour.

Stand: L445

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Our patented technology, combining ready-to-market products with bespoke creations in virtually any shape, colour, flavour or dough. From characters and logos to seasonal and promotional concepts, our scalable technology creates distinctive, commercially viable bakery products that go from frozen to ready-to-serve—with no baking required.

Stand: L861

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Moody looks, tastes and feels like a proper soda, a lifestyle formulation that eases everyday adoption of electrolytes. It's gimmick-free hydration for anyone, not just athletes, low in sugar and calories. We innovatively use chicory root for mouthfeel, which let us skip flavour enhancers, for a clean & honest formulation.

Stand: L741

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Inspired by the classic PB&J combo, our Peanut & Raspberry Breakfast Bake brings together hearty oats and roasted peanuts, with a naturally sweet raspberry centre.

Stand: L1145

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Designed specifically for perimenopause, combining functional mushrooms, adaptogens and micronutrients in one daily format. Unlike standard mushroom coffees, it delivers targeted hormonal support with calm, sustained energy—without caffeine. Offering a unique, science-led alternative to multiple menopause supplements.

Stand: L961

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Pip Organic's new Strawberry and Banana Pipcrunch, made with just two ingredients-organic bananas and strawberries-is an exciting step forward in organic snacking. What sets Pipcrunch apart is its careful freeze-drying process, creating a 100% organic snack that delivers nutrients, natural flavour and crunch in a simple, convenient, yet fun format.

Stand: L479

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Raw Hydrate challenges traditional electrolyte drinks with a fresher, fruit-led approach for everyday hydration. While many rely on artificial electrolyte blends and added sugar, it delivers naturally occurring electrolytes from coconut water and pink Himalayan sea salt, blended with fresh fruits and spirulina for added function.

Stand: L1049

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Remedy Sodaly Yuzu Lemon is a brand new better-for-you soft drink that’s all-natural, zero sugar and made with a base of prebiotic ACV. It’s packed with the lively essence of Japanese yuzu and tangy lemon, making it a banger of a bevvie that delivers a knockout burst of citrus goodness. Plus, it’s low in cals, vegan & gluten-free.

Stand: L731

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Rootlabs reimagines chilled juice as a functional recovery ritual, taking the proven strength of The Turmeric Co.’s Raw Turmeric & Ginger shot making it more accessible in a refreshing 250ml format. With 20g raw roots, 15g fibre, 100% vitamin C & D3 and lower sugar, it delivers real nutritional purpose in a category too often built on flavour.

Stand: L1049

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Created by award-winning chef Kevin Aherne, Hot Honey Ranch Pizza Dip delivers restaurant-quality flavour in a convenient 50g format. Made in Ireland with local ingredients, it’s sweet, spicy and tangy, with no additives or preservatives. Perfect for drizzling and dipping, it creates a premium pizza add-on that drives incremental basket spend.

Stand: L1261

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The wait is over. Stuffing has spread its wings, and the timeless flavour duo of Sage & Onion is now available as a condiment. A perfect partner for so many hot and cold meals it’s hard to know where to start. Chicken sandwich? Obviously. Hog Roast? Undoubtedly. Sausages? Perfection on a plate. It’s hard to believe it’s not been done before.

Stand: L983

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Shaken Udder brings new thinking to dairy drinks, closing the gap between great taste & functional relevance. With fibre largely absent despite 96% of UK adults under-consuming it, this high-fibre Mint Choc milkshake offers a deliciously different solution. Made with real mint extract, it’s a convenient, enjoyable way to top up your fibre intake.

Stand: L974

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The UK’s first self-service smoothie station, made from 100% real fruit juice, no added sugar, to be enjoyed on the go. Smoodi offers an interactive in store experience; simply scan a 400ml cup, place it on the machine for the frozen fruit to be blended with cold water, grab a straw and enjoy!

Stand: L1130

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SMUG DAIRY CHEESE & CRUNCH pairs delicious low fat cheese with tasty crackers delicately seasoned with sea salt and rosemary. High in protein and under 150 calories per serving, SMUG DAIRY has been thoughtfully designed for modern snacking moments. A smart, convenient, and genuinely satisfying snacking solution. Snack smart, feel smug.

Stand: L161

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SOOP Mugs are an award-winning range of on-the-go soups – buy it hot or chilled to heat later. Simply Pop it, Heat it, Eat it; no spoons or bowls, no mess, hassle or spills! Ready to eat in under 3 minutes, and made in Ireland, these soups are nutritious, delicious, gluten & nut free. Made from 65% recycled and 100% recyclable materials.

Stand: L732

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Our most popular and unique dip blends sweet potatoes and cashews into a naturally vibrant, ultra creamy base with warming North African curry spices, harissa and preserved with lemon. Our flavour first initiative breaks away from the UK’s current houmous dominated dip market, offering genuine innovation in taste, texture and clean label appeal.

Stand: SU-7

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Found in the chilled aisle, Spooners delivers a true innovation the UK market currently lacks: an insanely delicious, ready-to-eat cookie dough pot. Indulge in rich chocolate chip dough straight from the fridge, or heat it in the microwave for warm, melt-in-your-mouth, gooey perfection. Unmatched in convenience and mouthwatering flavour.

Stand: L1131

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Coconut water is hot right now, but the category features products that are tasteless or contain unnecessary ingredients. The Coconut Collab Coconut Water is so simple, but so innovative. Single origin, single ingredient coconut water grown on Vietnam’s Mekong. No added sugar or fructose. Just naturally sweet, delicious coconut water. That’s it.

Stand: L1131

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Matcha’s having a moment... and it’s here to stay. Made with ceremonial-grade matcha, Ueshima Matcha Syrup makes it easy to add premium matcha to your menu. Designed for traditional and automatic machines, simply pump, mix and serve. A precision pump ensures consistent portioning, with each 1L bottle delivering 60+ servings at under 50p per serve.

Stand: L921

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100% organic baobab fruit powder, packed with 3.2g fibre and 23% of your daily vitamin C in every sachet. Mumsnet Rated by real parents for its taste and everyday gut health benefits. Simply blend into your smoothies, stir into porridge or yoghurt or add to your water bottle and vigorously shake for a high fibre serve every time. No prep. No fuss.

Stand: L1139

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WOK’D brings real wok‑fried noodles and vegetables to life in a premium microwavable bowl—ready in just 1 minute. Chef-led recipes and bold global flavours deliver superior taste and mouthfeel in a growing category bringing true street-food quality to the masses.

Stand: L786

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Zombie Real Fruit Stringz are a delicious snack packed with goodness and adding excitement to category as each Stringz is a whopping 1.7m long! Made of real fruit with no added sugar, high in fibre and no added baddies. Allergen free. gluten free, vegan, kosher, halal.Available in 20g bags for Grab & Go and Meal Deal; 5x20g Multipacks for Retail.

Stand: L848