Innovation Challenge Entries

Browse the innovation challenge entries

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Aviko Deep Crinkle Slices take side dishes to the next level with their bold, innovative shape and incredible versatility. Each slice made from 100% real whole potatoes, delivers outstanding crunch and flavour, thanks to the deep crinkle cut and a light touch of paprika seasoning. These slices stay warm and crispy for longer, making them perfect for loaded creations or simple, flavorful sides.

Stand: L1049

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The Convotherm mini pro is a compact combi oven just 49.8 cm wide, offering full GN compatibility and stackable with EasyStack to save up to 17% space. Its AI-driven ConvoSense tech auto-detects food and optimizes cooking, cutting energy use by 28% and food waste by 17%. The eco-friendly ConvoClean S2L uses biodegradable cartridges. Versatile and space-saving, it delivers top-tier performance.

Stand: L921

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Drooly is not a cake. Not a brownie. It’s an indulgent, chocolate-filled original. Designed for the food-to-go generation, each 75g pack contains two soft, gooey, milk chocolate-filled bites with a long shelf life, no need for refrigeration, and premium taste, all in a shelf-ready format. With no direct competitors in its format, Drooly bridges the gap between impulse confectionery and bakery snacks. It’s vegetarian, halal, and certified to the highest food safety standards. Already listed in 40+ wholesale depots and flying off shelves, Drooly is creating a new category of portable indulgence. One bite, and you get it.

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The world’s first tonic in an aluminium bottle. Made on our family farm using spring water and CO₂ captured from our anaerobic digester, which is powered by crops we grow — including maize and by-products from cider production. The renewable energy generated also runs our on-site canning line. This light, floral tonic is packaged in infinitely recyclable aluminium for a lower-carbon, closed-loop system.  

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Flexeserve Zone Lite is the ultimate hot-holding innovation, combining compact design with exceptional versatility. Ultra-lightweight and stackable, Lite transforms any space into a profitable hot food-to-go destination. Ideal for showcasing limited-time offers, impulse buys or creating dynamic micro markets, Lite adapts effortlessly to business needs. Already receiving international awards, Lite empowers both new and established operators to boost customer engagement and sales. Its convenient 120V power supply means you can position Lite anywhere, enhancing convenience and maximising potential for every hot food offer.

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Frenzy Fries offer an experience that goes beyond just taste. It's a bold reimagining of the classic fry with a unique design and authentic flavour that awakens all the senses. Thanks to our legendary Stealth transparent coating, Frenzy Fries offer your guests a longer-lasting crispy bite compared to uncoated French fries. As the perfect pairing with burgers or steaks, they elevate the consumer experience, making it even more memorable.

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Gymdough is a high protein, macro friendly, edible raw cookie dough. What makes us stand out is that we always prioritise flavour which is why we limit the use of synthetic sweeteners and prioritise minimally processed, whole ingredients, including fairtrade cocoa and organic almonds. Our egg and gluten free recipe packs over 50 grams of protein per tub and comes in 4 flavours, including 2 seasonal flavours. Gymdough is also super versatile and can be eaten straight from the tub, heated in the microwave, used to make cookies, pancakes and more!

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Huel Daily Greens Ready-to-Drink is a refreshing, lightly-carbonated beverage packed with 43 essential vitamins, minerals, and superfoods. Each can delivers the goodness of a daily greens supplement, conveniently ready to enjoy on the go. With a powerful blend of super greens, adaptogens, electrolytes, and antioxidants, it's designed to support your energy and immunity in one delicious Peach & Hibiscus flavoured drink.

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Jurassic Drinks Cherry Lemonade, a new favourite! Bang on trend and spot on with flavour, this has been an absolute showstopper. With a real cherry hit and zesty lemon, your first taste is most definitely not your last. Produced on the Jurassic Coast in Devon, we use our own Spring Water which has filtered through the pebble beds. Our cherry lemonade is unique in the market, made with real fruit and real sugar. We are proud to be producing drinks with no nasties!

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Pop-tschhhhh. That’s what you’ll think you hear, because these bad boys, taste so bang-on, you’ll forget you’re not cracking open the real thing. The flavour? Pure childhood nostalgia. But here’s the twist: they are anything but usual. Superlow sugar (less than 2g per 50g), all natural, vegan, packed with fibre, and low in both carbs and calories. The only thing they share with the original… is the taste, and even there, we’re challenging the status quo. Introducing NeatSweets Fizzy Cola Bottles, our latest launch in a growing range of low sugar, HFSS-compliant gummies. The only thing left? Try them for yourself, and see why we say life c

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Following the success of our Truffle Shiitake launch, Other Foods is proud to introduce our latest gourmet innovation: Baked Cheese Crunchy Shiitake Mushroom Chips. This mouth-watering new flavour is designed to elevate the snacking experience, offering a luxurious, umami-rich crunch with real baked cheese. With high fibre content, 100% natural ingredients, and minimal processing, it’s a healthier, indulgent treat that perfectly balances taste and nutrition. Launching Mid-June in Whole Foods Market, this addition reflects our commitment to redefining the snacking category with irresistible, next-generation flavours that keep consumers buzzing

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Our refreshing 100% organic and natural fizzy drink has been made for older children seeking out fizzy drinks. It is made by blending organic fruit and springwater so tastes just how real fruit should with no hidden nasties. The fun design was developed to be appealing and help kids choose a healthier option in a category with drinks filled with added sweeteners, flavourings and sugars!

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We've launched geotargeting at BLC – a powerful new tool that lets our partners target members by region and drive footfall to the restaurants that need it most. Whether it's boosting quieter locations or activating regional campaigns, you can now get even more strategic with your offers. Smarter targeting. Bigger impact.

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Royal Matcha Yuzu is a bold reinvention of the plated dessert, combining Japanese and tropical ingredients with refined French patisserie techniques. Its innovative flavour profile of earthy matcha, tangy yuzu, pineapple and passion fruit creates a vibrant, balanced taste experience. The structure showcases layered textures, a crisp butter shortcrust base, coconut dacquoise, creamy matcha centre and airy mousse, all finished with a glossy passion fruit glaze. Sculpted in a striking teardrop form, it delivers strong visual appeal. This ready-to-serve, market-ready dessert brings bold creativity and global flavour to the fine dining world.

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Consumers crave more intense and indulgent taste experiences and Callebaut Ruby RB2 satisfies this desire. Featuring a vibrant, natural Ruby colour, it makes your creations pop. Our Ruby, Raspberry, and Pistachio Bar delivers a bold, fruity flavour with a delightful texture from the pistachio and paillete feuilletine layer. The Ruby, Raspberry, and Lime Ganache enhances the RB2's intense taste, perfectly balancing its tangy and sour notes for a satisfying indulgence packed full of flavour and texture.

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Why waste time prepping lemons in the kitchen? Our Santa Maria Preserved Lemon Paste is packed full of zesty, sunny lemons that are simply pickled and crushed. Made from 76% lemon puree it delivers a powerful burst of flavour simply and without the fuss - all in a convenient 750g plastic jar format. Perfect to deliver the tastes of the Eastern Mediterranean... use it as a marinade, create a sauce or chutney, flavour vegetables, mix through mayo or yoghurt... its accessible, flexible and versatile and the perfect addition to any kitchen.

Stand: N571

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All-out tropical vibes. A classic fiery habanero hot sauce, supercharged with heaps of fresh pineapple. Habaneros are notoriously citrusy, making them the perfect match for pineapple – pure sunshine in a bottle! This sauce features our signature fermented chillies. We take perfectly ripened habaneros, salt them, and age them for 2-4 weeks, unlocking next-level flavour. If you're craving fruity heat, reach for this epic sauce. It's delicious drizzled over tacos and salads for a fresh, zingy kick - plus it's perfect as a vibrant pizza crust dipper!

Stand: N721

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The Unox SPEED.Compact™ ECO is a game-changer in accelerated cooking, offering unmatched speed, performance, and energy efficiency - all in an ultra-compact 60cm footprint. Ideal for space and cost-conscious operators, its PLUG & PLAY design, intuitive CLICK & COOK controls, and rapid pre-set programmes deliver consistent, high-quality results in at quick cook times. SMART.Preheating and ADAPTIVE.Cooking ensure precision regardless of the operator, while catalytic filters eliminate odours and noise. With best-in-class insulation and low energy use, it’s one of the most efficient and affordable high-speed ovens on the market, making innovation

Stand: N635

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The CORE Smart fryer revolutionises commercial frying with innovation included as standard. Precision temperature control ensures perfect results, while the ECO feature automatically lowers the fryer temperature during inactivity, saving energy. Auto “adaptive cooking” adjusts cooking times based on batch size, simplifying the process and supporting a more sustainable kitchen. Enhancing safety, FrySmart-Technology detects the absence of oil and isolates the element to prevent overheating if switched on without enough oil. Each CORE Smart fryer features a smart cartridge-format electrical connection for efficient servicing /reduced downtime.

Stand: N531

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Make the most of your bar real-estate by doubling your serving capacity within the same footprint. The bar tender side is fitted with traditional manual taps, the customer facing side of the tap is fitted with our digital product badges, allowing the customer to select their product, desired size and then tap to pay. A space saving solution designed to reduce waste and boost rate of sale. Unique qualities: The first double sided Smart Tap The only Smart Tap with round digital product badges

Stand: N128

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The Tofoo Co Panko Bites are innovative due to their ready to cook/use format, offering a one-of-a -kind convenience for busy consumers and chefs alike across tofu. Available in frozen catering packs provides a significant competitive edge for the foodservice sector, ensuring efficiency and portion control with made in the UK organic tofu, coated in a crispy panko crumb. Commitment to sustainably sourced and natural ingredients addresses growing consumer demand for wholesome, less-processed plant-based options, distinguishing them from many competitors.

Stand: N221

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The new kid on the confectionary block Wild Thingz are on a mission to reimagine what lower-sugar, organic sweets can look & taste like. Creating “sweets that pass the parent test”. Their delicious creepy-crawly shaped, fruity gummy sweets contain half the sugar of big brand sweets & absolutely 0 artificial additives or sweeteners. All this with no compromise on taste or fun. The Fruity Flyz contain a mix of Red Apple flavoured Butterflies, Orange wasps, Blackcurrant Ladybirds & Green Apple flavoured Vee (their mascot Venus Flytrap). Less Junk. More Punk. Welcome to Wild Thingz.

Stand: L740

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Yorkshire Tea Iced - from the UK’s No.1* tea brand. Made with natural flavourings, low in calories, and a proper refreshing taste. This is Iced Tea — but not as you know it. Yorkshire Tea do things proper and our new Iced Tea is no exception. We’ve taken our passion for a proper brew and given it a cool twist. Crafted using a bespoke tea extract made from our Yorkshire Gold loose leaf blend and flavoured naturally. The result? A proper iced tea. Big on flavour and absolutely delicious (though we do say so ourselves). *Based on percentage value of sales of Yorkshire Tea in the UK black tea market as evidenced by IRI data

Stand: N661

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Yorkshire Tea Iced - from the UK’s No.1* tea brand. Made with natural flavourings, low in calories, and a proper refreshing taste. This is Iced Tea — but not as you know it. Yorkshire Tea do things proper and our new Iced Tea is no exception. We’ve taken our passion for a proper brew and given it a cool twist. Crafted using a bespoke tea extract made from our Yorkshire Gold loose leaf blend and flavoured naturally. The result? A proper iced tea. Big on flavour and absolutely delicious (though we do say so ourselves). *Based on percentage value of sales of Yorkshire Tea in the UK black tea market as evidenced by IRI data

Stand: N661

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Our Zeedijk Mayo (Curry Mayonnaise) delivers a truly original taste experience in the UK market. While curry is beloved (89 % of Brits eat it around five times monthly), a curry‑flavoured mayo is a innovative and fresh twist. Based on a 20‑year Amsterdam classic, it combines sweet‑spicy curry aromatics with creamy mayo in one ready‑to‑use sauce. It adds depth to fries, burgers, tacos… any dish needing a flavour edge. Easy to apply, yet remarkably distinctive, Zeedijk Mayo brings culinary convenience with personality, making it the standout choice for Hospitality Professionals!

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