Company Description

Soft drinks are changing. People still want the fizz, the flavour and the refreshment - but increasingly, they want more back too: lower sugar, simpler ingredients, real benefits. IT'S GIVING is the modern soda making that possible. Founded by Simon Gray, creator of Boost Drinks, each 330ml can delivers 6g plant-based fibre, no artificial sweeteners and naturally low sugar - with 96% of UK adults falling short on fibre, that matters. Accessibly priced, real benefits sit within everyday reach, not just the premium end. Available in Apple & Elderflower, Black Cherry, and Mango & Passionfruit. This is IT'S GIVING - welcome.