No ultra-processing. No sweeteners. No hidden additives. Just food.
Stand SU-9 | ExCeL London, 24-25 September 2025

London, 20 August 2025 – FRANK, the savoury, high-protein snack bar that refuses to play the ultra-processed game, will debut its three-SKU range at Lunch! 2025 (Stand SU-9). Built on transparent sourcing, functional nutrition, and supply-chain integrity, FRANK is here to raise the bar and change the conversation about what ‘healthy’ snacking should mean.

The problem we’re fixing
Almost all protein snack bars fall into two buckets:
(1) low-protein fruit-and-nut bars that are often high in sugar, or
(2) high-protein ultra-processed bars – still high in sugar, just hidden on the back of pack alongside emulsifiers, gums and additives.

FRANK rejects both.

Why FRANK
– Savoury, not sugary – built for real-food cravings, not sugar hits.
– Zero ultra-processing – no emulsifiers, gums, fillers or mystery additives.
– No sweeteners – nothing to trick your palate.
– Protein that counts – 20g per bar with all 9 essential amino acids, from real-food ingredients your body can absorb and use for steady energy.
– Radical transparency – ingredients you can name from suppliers we’re proud to name.

Functional food, on-the-go
FRANK is built for the food-to-go sector – convenient real food with functional benefits. Each bar delivers complete protein for satiety and steady energy on the move – ideal for food-to-go, coffee shops, travel retail and workplace vending.

The launch range (3 SKUs)
– Cornish Sea Salt, Rosemary & Lemon – bright citrus, herby lift, deeply moreish.
– Mexican Chilli & Lime – zesty and aromatic with a gentle, approachable heat.
– Italian Tomato & Basil – rich, savoury, sun-ripened flavour in a bar.

“We’re not here to look ‘clean’ on the front of pack and hide the mess on the back,” says Sam Billinge, founder of FRANK. “FRANK is built on one rule: if it isn’t real food, it doesn’t go in. No ultra-processing, no sweeteners, no nonsense. The goal isn’t to inch past existing standards,” Billinge added. “It’s to flip them – so retailers, buyers and consumers can expect better as the default.”

What to expect at Stand SU-9
– Tastings of all three savoury SKUs.
– Ingredient-level transparency – see exactly what goes in (and what never will).
– Buyer and press drop-ins – book a 10-minute tasting and range walk-through on the stand.

Buyer info (for the food-to-go and retail sector)
– Formats: singles and shelf-ready outers
– Case size: 12 bar individual flavour SKUs, 12 bar multi-pack SKU and 3 bar sample packs
– RRP: £30.00
– Shelf life (ambient): 12 months
– Barcodes: inner and outer supplied
– Categories: protein snacks, savoury snacks, food-to-go, coffee shop

For buyers and press
– Meet FRANK at Stand SU-9 Lunch! 24-25 September 2025, ExCeL London.
– Samples and meetings: please contact [email protected] / 07737 782 548 to reserve a slot.
– Media assets: product imagery, factsheets, and Q&A available on request.

Press and trade enquiries
Sam Billinge, [email protected] / 07737 782 548