Innovation Challenge Entries

Browse the innovation challenge entries

Company Logo

Looking to get fibre fit? Meet UNROOTED's new sachets: 100% pure baobab fruit powder in 7 x 6g single-serve sachets. Simply blend into your smoothies and shakes, stir into porridge or yoghurt or add to your water bottle and vigorously shake for a 3.2g fibre boost per serve. Supporting your fibre goals, immunity and energy couldn't be easier.

Stand: L1139

Company Logo

The UK’s first cottage cheese grab-and-go snack pot. Confusingly rich and creamy, high-protein cottage cheese made from 4 natural ingredients (milk/cream from grass fed cows, live cultures and sea salt) topped with goji berries, dried banana, sunflower seeds and pumpkin seeds. Clean-label, convenient, healthy, gluten-free AND indulgent.

Stand: L841

Company Logo

This is a fully pre-cut, expertly seasoned solution. Only needs simple defrosting. It guarantees long shelf life, zero waste, and reduced food loss. Perfect as a guacamole base or versatile topping. Eliminates peeling, cutting, and variability while delivering consistent premium quality and efficiency.

Stand: L1046

Company Logo

Discover the kefir with a PhD in gut health, packed with 18 unique live culture strains in a convenient on-the-go 280ml bottle. Naturally high in calcium and vitamins B2 and B12, it helps support your immune system and overall wellbeing while delivering 15g of protein and 5.9g of fibre per serving. It really is kefir like no other.

Stand: L1031

Company Logo

Our Protein Drinks not only combine 20g complete plant protein, but also 7g fibre, billions of live cultures and prebiotic fibre in one delicious drink. Fortified with 20 vitamins and minerals in bioavailable forms, added BCAAs, and low in sugar, it’s a gut-first approach to protein that supports everyday nutrition from the inside out.

Stand: L821

Company Logo

NEW Biotiful Gut Health Greek Recipe Kefir — the perfect fusion of taste and health. Luxuriously creamy, its rich, satisfying texture comes naturally from high protein and whole milk and never from added cream, unlike many other Greek yogurts. Packed with billions of our unique live cultures, a source of calcium and crafted by the UK’s No1.

Stand: L355

Company Logo

Nom Kins is transforming the breadstick category with a unique combination of crunchy mini breadsticks and real freeze-dried fruit. Offering all the fun and colour of a sweet treat while remaining HFSS compliant, it occupies a largely untapped space between healthy snacking and confectionery, giving retailers an innovative point of difference

Stand: SU-2

Company Logo

Booko is a demand-generation marketplace enabling venues to respond to customer intent. Diners and event organisers broadcast their requirements, and matched venues reply with automated offers using smart templates or bespoke proposals tailored to the occasion. Venues generate qualified demand, fill quieter periods and win higher-value bookings.

Stand: N584

Company Logo

Can O’Rays combines great taste, a clean label and real function in one sparkling drink. With no added sugar, no sweeteners and no filler juices, it delivers a bright lemon-citrus taste alongside Lion’s Mane, Panax Ginseng, magnesium, zinc and a 100% NRV vitamin stack of Vitamin B6, B12, D3 and C to support focus, energy and cognitive function.

Stand: L579

Company Logo

Capri-Sun is bringing excitement to the kids’ juice category with our new party pouches. Designed for parties, playdates and family occasions, the pouch combines great value with added fun. Features include a personalised name field and 7 interactive games across the pouches. Get ready to sip, play and party!

Stand: L828

Company Logo

Discover Capri-Sun Mango & Passion Fruit, a vibrant blend that tastes like the Tropics! Available in a convenient 330ml resealable pouch, it contains no artificial flavours or preservatives and zero added sugar. The kerbside-recyclable pouch offers the lowest CO₂ emissions and smallest carbon footprint of any beverage container.

Stand: L828

Company Logo

N!CK'S Chocolate Protein Wafer delivers real chocolate crunch with 10g protein and zero added sugar. No compromise, no chalky taste, just candy-like pleasure backed by function. We're the wafer breaking into a category dominated by bars, proving better-for-you can taste this good.

Stand: L1121

Company Logo

NEW Classic BBQ Protein Chips. Mouthwateringly sweet and smoky lentil crisps supercharged with a big hit of natural protein and fibre. Every bag packs a double punch of delicious flavour and 10g protein - the easiest way to level up your snacking game.

Stand: L846

Company Logo

Delve Snacks is redefining the category as the UK’s first oat‑based crisp brand, leading with taste and bold flavours and roasted, never fried. Plant-based and genuinely satisfying, Delve offers a healthier alternative without compromise—bridging the gap between permissible snacking and true flavour-led innovation in a crowded crisp category.

Stand: L174

Company Logo

Dot Dot's Lychee Tea is the first UK-made bubble tea in a PET bubble bottle. Its distinctive ball-cap design makes the category instantly recognisable. Combining premium ingredients, it delivers the theatre of bubble tea in a grab-and-go format. With less than 25 kcal and under 2% sugar, it creates a healthier, category-defining innovation.

Stand: L749

Company Logo

Drooly’s new 37.5g one-piece pack brings chocolate-filled brownie-style indulgence into a single-serve food-to-go format. Individually wrapped, ambient, vegetarian and Halal-certified, it delivers soft chocolate sponge with a smooth chocolate centre. More indulgent than a chocolate bar and easier to merchandise than cake, it gives cafés, convenienc

Stand: L1325

Company Logo

EATWOW Replace Bar is the first Refrigerated Functional Bar combining 17g Protein, 7g Prebiotic Fibre, and raw European honey instead of artificial sweeteners. With its soft cookiedough texture and clean label ingredients, it offers a unique solution for ingredient-conscious consumers seeking a natural, (GLP-1 friendly) alternative to protein bars.

Stand: L951

Company Logo

An Innovative range of 5 flavoured egg bites high in protein, Ideal for a snack on the go, a starter on quality menus and multi-flavoured buffets. Smoked Ham & Cheese Cheese, bell pepper and jalapeno Cream cheese and herbs Cheese, marinated tomato & basil Cheese, spinach & herbs

Stand: N331

Company Logo

Food aisles are full of noise - long ingredient lists, and over-processed products that claim to be better for you but rarely deliver. Our products are crafted with clean, simple ingredients and a commitment to transparency, so you always know exactly what you’re enjoying. Each cookie contains 13g of protein and 3g of Fibre with no added sugar.

Stand: L445

Company Logo

A ready to use "Pain perdu" that has been made using a high quality thick Brioche slice. This dessert base can be microwaved from frozen, then loaded with fresh fruit and coated with an authentic caramel au beurre salé. Really versatile for busy kitchens. Authentic flavour profile. Easy to use, great taste!

Stand: N331

Company Logo

Make a good salad great with Good4U's Mexican Chipotle Salad Topper - the latest addition to the award-winning range. This crunchy, plant-based seed and pulse mix adds texture and bold flavour to any meal. Dietitian-crafted from premium natural ingredients, it's nut and gluten free, high in protein and fibre, with no added sugar. Made in Ireland.

Stand: L1247

Company Logo

Most UK matcha drinks are coffee-shop lattes. Harry Brompton's Matcha Mango & Lime is for everyday refreshment: organic matcha, Kenyan green tea, real mango and lime. Low calorie, soft-functional, supporting the immune system and energy levels. The UK's fastest-selling matcha RTD by UROS, outselling the category within weeks of launch.

Stand: L677

Company Logo

Johnnie Walker Red Soul is a vibrant blended Scotch whisky offering a brighter take on Red Label. It delivers lighter, fresher notes with a smooth, lively profile ideal for mixing and social occasions. Matured in first-fill American oak, it features toffee fudge sweetness, soft oak, and a creamy finish overall.

Stand: N421

Company Logo

JUGGLE's mission to do sweets differently, and our rallying cry is JUICE NOT JUNK. Every JUGGLE super juicy jelly is made with fewer, simpler ingredients, and is bursting with 100% fruit juice! They're also vegan, coeliac friendly, non HFSS, non UPF and a source of fibre and vitamin C.

Stand: L875

Company Logo

Coconut, one taste and you’ll get it, deliciously different and unexpected! This tropical superstar just got a glow-up. This is a soft and chewy goodness like you’ve never met before. Made from a curated blend of Thailand’s finest coconuts, including the fancy Nam Hom dwarf and the rich Mapra Kathi, to create a bite that’s anything but ordinary.

Stand: L573

Company Logo

Introducing La Vie™ crispy Tofu Nuggets, the plant-based bite even ketchup can't resist! Golden, crunchy, and packed with protein, they are made from 100% natural French soy, and IQF-frozen for fast service straight from your fryer or oven. No faff on prep with no compromise on taste, it's your favourite nuggets but hotter! From Plants with Love.

Stand: N475

Company Logo

Following a breakthrough retail launch in 2026, Biscoff ice cream is expanding into OOH with a new scooping format. The 5L Napoli pan combines smooth Biscoff-flavoured ice cream with Biscoff biscuit pieces to deliver the iconic and unique caramelised taste consumers know and love. Perfect as a standalone scoop or as part of a dessert offering,

Stand: N626

Company Logo

Our new marg rises on a luscious parade of ripe mango, bursting with vibrant tropical character. Crystalline Tequila Enemigo and fresh lime strike a crisp, refreshing rhythm, bringing balance and brightness to every sip. The experience unfolds into delicate notes of orange blossom that shimmer softly across the palate.

Stand: N236

Company Logo

Matelo cold brews from whole yerba maté leaves: the only UK drink that does. Every competitor extracts, blends or buries maté as one ingredient among many. Whole leaf cold brewing preserves the natural theobromine and polyphenol profile that extraction destroys. The result is a drink that tastes like maté actually tastes: earthy, clean, alive not a synthetic approximation of it. Four ingredients. Nothing artificial. The leaf does the work.

Stand: SU-3

Company Logo

The first UK Barista Oat crafted with fully traceable, regeneratively grown oats in partnership with Wildfarmed. Regenerative agriculture helps restore soil health, support biodiversity, and build a more resilient food system. The result is a fuller-bodied, silky and more luxurious oat drink, expertly designed to elevate every cup of coffee.

Stand: L571

Company Logo

BRINGING THE BUZZ TO MOJU’S IMMUNITY BLENDS RANGE Spicy, fresh and soothingly sweet by nature, this is built to keep your immune system on point. Our twist on a soothing classic with MOJU’s signature use of powerful, fresh ingredients. Cold-pressed and vit C & D3-rich, with zesty lemon, a touch of raw single-origin honey & a kick of fresh ginger

Stand: L551

Company Logo

Make every moment a little sunnier with NEW Tropical Mango Mindful Blend. A vibrant burst of delicious mango, tangy passionfruit and zesty lime with 120mg of magnesium to help you find calm and TRIP’s signature blend of botanicals: Lion's Mane, Lemon Balm and Chamomile. Bold, bright and refreshing - holiday feeling, just one sip away. Magnesium contributes to normal psychological function.

Stand: L971

Company Logo

Nirva Grapefruit and Basil Tequila Spritz 3% ABV brings together three of the biggest trends in alcohol: premium tequila, mindful drinking and ready-to-drink convenience. As tequila continues to soar in popularity and more people look for lighter options, Nirva offers a lower-calorie, lower-strength serve with a sophisticated flavour profile.

Stand: N128

Company Logo

Nomsi® is a new generation of better-for-you cookies that combine indulgent taste with functional nutrition. Each 50g cookie delivers 13g protein, 3g fibre, and less than 0.5g sugar per serving while maintaining a creamy and zesty flavour.

Stand: L445

Company Logo

Inspired by the classic PB&J combo, our Peanut & Raspberry Breakfast Bake brings together hearty oats and roasted peanuts, with a naturally sweet raspberry centre.

Stand: L1145

Company Logo

Designed specifically for perimenopause, combining functional mushrooms, adaptogens and micronutrients in one daily format. Unlike standard mushroom coffees, it delivers targeted hormonal support with calm, sustained energy—without caffeine. Offering a unique, science-led alternative to multiple menopause supplements.

Stand: L961

Company Logo

Pip Organic's new Strawberry and Banana Pipcrunch, made with just two ingredients-organic bananas and strawberries-is an exciting step forward in organic snacking. What sets Pipcrunch apart is its careful freeze-drying process, creating a 100% organic snack that delivers nutrients, natural flavour and crunch in a simple, convenient, yet fun format.

Stand: L479

Company Logo

Raw Hydrate challenges traditional electrolyte drinks with a fresher, fruit-led approach for everyday hydration. While many rely on artificial electrolyte blends and added sugar, it delivers naturally occurring electrolytes from coconut water and pink Himalayan sea salt, blended with fresh fruits and spirulina for added function.

Stand: L1049

Company Logo

Our Red Berry & Pistachio Rose combines stunning rose shaped presentation with premium ingredients and operational efficiency. Featuring pistachio dacquoise, red berry compote and Bulgarian yoghurt mousse, it delivers a memorable dessert experience while helping hotels, restaurants and caterers reduce labour, waste and costs.

Stand: N425

Company Logo

Remedy Sodaly Yuzu Lemon is a brand new better-for-you soft drink that’s all-natural, zero sugar and made with a base of prebiotic ACV. It’s packed with the lively essence of Japanese yuzu and tangy lemon, making it a banger of a bevvie that delivers a knockout burst of citrus goodness. Plus, it’s low in cals, vegan & gluten-free.

Stand: L731

Company Logo

Rootlabs reimagines chilled juice as a functional recovery ritual, taking the proven strength of The Turmeric Co.’s Raw Turmeric & Ginger shot making it more accessible in a refreshing 250ml format. With 20g raw roots, 15g fibre, 100% vitamin C & D3 and lower sugar, it delivers real nutritional purpose in a category too often built on flavour.

Stand: L1049

Company Logo

The wait is over. Stuffing has spread its wings, and the timeless flavour duo of Sage & Onion is now available as a condiment. A perfect partner for so many hot and cold meals it’s hard to know where to start. Chicken sandwich? Obviously. Hog Roast? Undoubtedly. Sausages? Perfection on a plate. It’s hard to believe it’s not been done before.

Stand: L983

Company Logo

Most BBQ sauces rely on sweetness alone. Maple Cajun BBQ is built around layers of flavour that unfold. Canadian maple syrup delivers upfront richness, Cajun spices add depth and warmth, and hickory wood smoke provides an authentic smoky backbone. It gives customers the flavour complexity and contrast they’re hunting for.

Stand: N621

Company Logo

Shaken Udder brings new thinking to dairy drinks, closing the gap between great taste & functional relevance. With fibre largely absent despite 96% of UK adults under-consuming it, this high-fibre Mint Choc milkshake offers a deliciously different solution. Made with real mint extract, it’s a convenient, enjoyable way to top up your fibre intake.

Stand: L974

Company Logo

The UK’s first self-service smoothie station, made from 100% real fruit juice, no added sugar, to be enjoyed on the go. Smoodi offers an interactive in store experience; simply scan a 400ml cup, place it on the machine for the frozen fruit to be blended with cold water, grab a straw and enjoy!

Stand: L1130

Company Logo

Our most popular and unique dip blends sweet potatoes and cashews into a naturally vibrant, ultra creamy base with warming North African curry spices, harissa and preserved with lemon. Our flavour first initiative breaks away from the UK’s current houmous dominated dip market, offering genuine innovation in taste, texture and clean label appeal.

Stand: SU-7

Company Logo

One of the nation’s favourite cocktails – with a premium MOTH spin. It’s fresh strawberries up front. Zesty lime on the curtain call. And award-winning Duppy Share Rum taking centre stage. This one demands attention – draws you in. Wows you sipped straight from the ice-cold can. Though it really struts its stuff in a frozen coupe.

Stand: N236

Company Logo

Introducing our TED Kits - a revolutionary self-pour system. Comprising of digital product badges and valve and flow meter, these clever kits can be used to create bespoke self-pour installations or convert existing bar fonts into self-pour smart taps. Affordable and beautiful, suitable for any establishment. First of its kind on the market.

Stand: N132

Company Logo

Coconut water is hot right now, but the category features products that are tasteless or contain unnecessary ingredients. The Coconut Collab Coconut Water is so simple, but so innovative. Single origin, single ingredient coconut water grown on Vietnam’s Mekong. No added sugar or fructose. Just naturally sweet, delicious coconut water. That’s it.

Stand: L1131

Company Logo

The Crown combines 73% Vietnamese dark chocolate mousse, toasted buckwheat praline and a crisp chocolate base to deliver exceptional flavour and texture. Finished with Malabar pepper, it offers a distinctive, premium dessert that helps foodservice operators deliver consistency, efficiency and standout premium presentation.

Stand: N425

Company Logo

Meet UNROOTED's high fibre breakfast smoothie: a ready-to-enjoy fruit smoothie, naturally packed with 6g fibre and boosted with vitamins C, D and calcium for a tasty, convenient breakfast on-the-go. Dairy free and with no added sugar, it's a blend of strawberries, raspberries and apples, boosted with wild African baobab fruit for a high fibre hit.

Stand: L1139

Company Logo

WOK’D brings real wok‑fried noodles and vegetables to life in a premium microwavable bowl—ready in just 1 minute. Chef-led recipes and bold global flavours deliver superior taste and mouthfeel in a growing category bringing true street-food quality to the masses.

Stand: L786

Company Logo

Zombie Real Fruit Stringz are a delicious snack packed with goodness and adding excitement to category as each Stringz is a whopping 1.7m long! Made of real fruit with no added sugar, high in fibre and no added baddies. Allergen free. gluten free, vegan, kosher, halal.Available in 20g bags for Grab & Go and Meal Deal; 5x20g Multipacks for Retail.

Stand: L848

Company Logo

Stand: N524