The italian startup Nuphro srl, is ready to unveil FREE*DA; its new food brand created for people living with multiple food sensitivities, at the Natural & Organic Food Show in London on 16–17 September 2026.

FREE*DA has been developed to go beyond traditional free-from products by addressing several dietary needs within the same range. The products are free from major allergens, low FODMAP, gut-friendly and for the first time NICKEL tested, with a focus on combining dietary inclusivity with taste and everyday enjoyment.

At the show, FREE*DA will present its complete launch range: three different products, each available in two varieties, for a total of six products. The full range has been developed around the same inclusive approach, combining free-from formulations, low FODMAP, gut-friendly positioning and nickel testing to offer more choice to people managing multiple food sensitivities.

The FREEDA range will initially include cookies, granola, and a light 99% fruit preserve, with future expansion planned across snacks and other everyday food categories.

FREE*DA is part of the Nuhpro ecosystem, an Italian startup developing innovative nutrition/ food as medicine solutions for people with specific dietary and wellbeing needs. Building on Nuhpro’s experience in specialised nutrition, FREE*DA brings this approach into everyday food, making inclusive eating simpler, more accessible and enjoyable; people managing multiple dietary restrictions should not have to choose between safety, simplicity and enjoyable food.

Visitors and buyers will be able to discover the FREE*DA range and meet the Nuphro team at the Natural & Organic Food Show in London at the stanf NF545!