Challenger breakfast brand Oatsu will showcase its chilled ready-to-eat and high-protein Just Add Milk overnight oats at stand L635, offering convenient formats for retail, foodservice, workplaces and travel.

Built around a simple idea — overnight oats without the prep — Oatsu makes it easy for anyone to become an ‘overnight oats person’.

The brand is the UK’s first to offer both chilled ready-to-eat and Just Add Milk overnight oats. The Grocer recently named Oatsu “the standout challenger” in overnight oats in its August 2026 breakfast report.

At lunch!, visitors will be able to discover and sample:

Ready-to-Eat Overnight Oats
160g chilled pots with up to 65 days’ shelf life without preservatives, helping buyers reduce wastage while offering a fresh grab-and-go breakfast. Dairy-free and gluten-free.

High-Protein Just Add Milk Overnight Oats
300g ambient boxes that make creamy overnight oats in just two minutes — simply add milk and leave to stand. High in protein, high in fibre and with no added sugar.

Oatsu is already available through Ocado, Selfridges, DDC Foods, CLF Wholesale and Suma, as well as direct from oatsu.co.uk, and is looking to build new partnerships as it expands across the UK.

Oatsu founder Lauren O’Donnell said:

“Overnight oats are a brilliant breakfast, but most people don’t have time to prep them the night before. We created Oatsu to remove that friction and help anyone be an ‘overnight oats person’.

“With a ready-to-eat option you can grab from the fridge and a Just Add Milk format you can make in minutes, we’re making overnight oats easy to fit into everyday life. We’re excited to bring both ranges to lunch! and introduce Oatsu to more buyers.”

Buyers and industry visitors can meet the Oatsu team and sample the products at stand L635 at lunch! 2026, 16–17 September.