AWARD-WINNING drinks challenger brand, Pip Organic, is the FIRST to specifically target the ‘tween’ market, unveiling its NEW, clean label sparkling soft drink, Pip Organic Fizz range at Lunch! this week.

Pip Organic Apple Fizz and NEW Apple Cherry Fizz are a refreshing blend of 100% organic fruit and sparkling water, with no hidden nasties, no added sugar and one of your five a day in each 250ml serving.

The Pip Organic Fizz range has been developed for 8-14-year-olds to offer a more ‘grown-up’ sparkling option, maintaining all the health and goodness of Pip Organic’s signature 100% organic, not-from-concentrate, drinks, snacks and ice lollies.

The market-first offer in the tween segment, scooped Gold in the Soft Drinks category at The Grocer New Product & Packaging Awards 2024, impressing judges with its unique proposition and back story.

The product’s playful and vibrant pack design has also been ‘tween approved’ in kids’ focus group feedback, as part of the market research stage of its development.

Pip Organic Co-Founders Patrick and Karen O’Flaherty created the Fizz range when their then 10-year-old-daughter asked for fizzy drinks whilst with her friends. Spotting an unmet need for this offer in the market, Patrick and Karen created an option specifically for tweens that parents can trust, and say ‘YES!’ to

The central mission of the Pip Organic brand is to make it easier for parents to say ‘YES!’, by giving them access to a range of drinks, snacks and ice lollies that are both great-tasting and good for you.

Certified organic by the Soil Association Certification, Pip Organic is a purpose-led independent family business, with sustainability at the heart of everything they do, from farming practices to sustainable and renewable packaging choices. 

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