Franklin & Sons, renowned for its premium soft drinks, tonics, sodas, and mixers, is expanding its award-winning portfolio with the addition of a new Orchard Apple and Pear soft drink.

A light, refreshing product with a strong flavour profile, the new launch blends crisp apple and juicy pear with sparkling water, offering a strong flavour profile that celebrates two British orchard fruits. With orchard fruits rising in popularity within carbonated soft drinks, this new product caters to consumer demand for premium, authentic, and naturally crafted soft drinks.

The new product launch was driven by a 23.4% year-on-year growth in apple and pear flavour variants within the category, which is currently valued at £75.8m. Pear, in particular, is seeing great momentum, with a +36.84% increase in popularity, positioning it as a leading flavour according to the IFF. The growing nostalgia for orchard fruits, especially apple (+7.96%) is driving this trend, with seasonality playing a key role in consumer preference, indexing towards warmer months.

With flavour innovation set to be a key driver in the soft drinks category this year, the new launch provides a valuable opportunity for venues to drive trade-ups and enhance their drinks menu and retail offering. The new flavour aligns with increasing consumer demand for clean-label beverages, using real fruit and free-from artificial additives, reinforcing Franklin & Son’s commitment to high-quality, natural ingredients.

This latest flavour innovation reinforces Franklin & Son’s commitment to its reputation as a pioneer of flavours since 1886, seeing the brand unveil a brand refresh to signal a major step in the next phase of its future growth, with the unveiling of its brand-new website earlier this year, designed to elevate the consumer experience and reflect its refreshed identity.

Lauren Edwards, Brand Manager at Franklin & Sons comments: “With apple and pear’s rising popularity as a seasonal favourite, our new launch not only meets evolving consumer demand but also demonstrates Franklin & Son’s reputation for delivering innovative, high-quality beverages. We’re excited to see it become a key addition to menus and retail offerings alike.

“The launch also marks a key milestone for Franklin & Sons, as we unveil our brand refresh and new website. It’s an exciting time for the business as we position ourselves for our next phase of growth, backed by our expert team and fresh new look that is underpinned by our pioneering spirit that has driven the business for over a century.”

Franklin & Son’s Orchard Apple & Pear 275ml soft drink is available now.

For trade enquiries and support, please contact our team at [email protected].
For further information, please visit www.franklinandsons.co.uk.