Smeg Professional is proud to announce the launch of PURA, a new generation of professional glass and dishwashers engineered to redefine efficiency, hygiene, and performance in commercial bars and kitchens.

Developed in Italy, the PURA range combines cutting-edge technology with Smeg’s renowned design excellence. Featuring five innovative systems – including advanced water filtration, optimised rinse, and adaptable wash pressure. PURA is built to optimise every resource, reduce waste, and deliver flawless, ready-to-use results.

From high-volume restaurants to compact cafés, PURA is designed to meet the demands of modern hospitality environments, providing consistent results, lower running costs, and maximum reliability.

Key features include:
• 5-stage filtration system for crystal-clear wash cycles
• AdaptWash for customisable pressure based on dirt levels
• Optional reverse osmosis machine offers spotless, polish-free results
• Intuitive electronic touch screen and energy-efficient design
• Eco-friendly packaging and a focus on sustainability

With PURA, Smeg Professional sets a new standard for smart, sustainable dishwashing.