2Grips is a leading Service Management consultancy helping organizations improve the way they deliver and manage services. We combine strategic advisory, process optimization, implementation services, training, and managed services to drive measurable business outcomes. Our expertise spans IT Service Management (ITSM), Enterprise Service Management (ESM), Service Integration and Management (SIAM), governance, organizational change, and service excellence. 2Grips has extensive experience with leading platforms including Xurrent, HaloITSM, HaloPSA, Ivanti, and Freshservice, supporting customers from tool selection and implementation to adoption, optimization, and ongoing support.

ALVAO IT Service & Asset Management is a Microsoft-first platform that connects ITSM and IT asset management in one place. Built for the Microsoft ecosystem, it works directly with Microsoft 365, Teams, Outlook, and Entra ID to act as a central hub for your IT operations. Whether you are fixing support tickets or tracking the life of your hardware and software, ALVAO gives you clear visibility and automation. With built-in AI and a fast setup, ALVAO helps IT teams improve service, lower costs, and keep their systems reliable and compliant.

Barracuda helps MSPs simplify cybersecurity and deliver stronger protection for their customers. With BarracudaONE, MSPs can secure identity, email, data, applications, users, and networks from a unified platform, backed by AI-powered threat protection and 24/7 security expertise. Easy deployment, flexible licensing, and a partner-first approach help MSPs improve efficiency, increase recurring revenue, and scale their managed security services with confidence. Visit us at MSP Show NL to see how Barracuda can help you protect more customers with less complexity.

BMC Helix, now operating as an independent company, helps the world’s most forward-thinking IT organizations turn AI into action – unlocking human potential to multiply productivity so teams can focus on the work that matters most. With an industry-leading, AI-powered, open platform, BMC Helix delivers a dynamic fleet of AI agents that augment work across enterprise IT service and operations management to anticipate needs, automate solutions, and accelerate outcomes for ServiceOps.

Cegeka offers a rich and diverse portfolio of solutions, including Digital Workplace, Service Management, Data & AI, Application Services, Business Solutions, Quality Engineering, Cybersecurity & Compliance, and Hybrid Cloud. With craftsmanship as our driving force, we expertly manage legacy systems while simultaneously driving modernization and innovation. By combining proven technologies with the latest advancements, we map out the optimal path forward for our clients and help them adapt, evolve, and grow. We operate globally with a local presence.

Cloud Factory is a European cloud distributor dedicated to helping MSPs grow faster, work smarter, and deliver more value to their customers. Founded in 2013, Cloud Factory specializes in Microsoft, Adobe, security, backup, and cloud infrastructure solutions, supported by a powerful partner platform, automation tools, and expert local support. Operating across multiple European markets, we combine innovative technology, seamless integrations, automated billing, and 24/7 technical assistance to simplify cloud management.

Unified System of Action. Everything IT and Security. Deliver Predictive IT with unified data, workflows, and agents on one AI-native platform.

DSD Europe supports over 6,000 IT resellers and MSPs across Europe with an innovative platform to easily purchase, activate and manage software and cloud services. Built and maintained by an in-house development team, the platform continuously evolves to meet market demands. DSD offers a broad portfolio of cloud services and software licenses, including security solutions, Microsoft services, and tools for backup & recovery, VoIP, collaboration and CRM. Our in-house sales and support teams assist partners in five languages: Dutch, English, French, German and Spanish.

enhanced.io is a channel-only Open XDR SOCaaS built exclusively for MSPs, with 400+ integrations across endpoint, network, cloud, identity and IoT/OT. UK-headquartered and European-owned. No US parent, no distant board, decisions made where you do business. We replace your MDR or SOCaaS provider and plug into the stack you already run. Detection, investigation and response run 24/7. Every partner gets a named Fractional Security Director who works openly alongside your team. We never sell direct to end clients. Your contracts, your margin, your relationships. Find us at stand D11.

Freshworks Inc. (NASDAQ: FRSH) builds uncomplicated service software that delivers exceptional employee and customer experiences. Our enterprise-grade solutions are powerful, yet easy to use, and quick to deliver results. Our people-first approach to AI eliminates friction, making employees more effective and organizations more efficient. Nearly 75,000 companies, including Bridgestone, New Balance, Nucor, S&P Global, and Sony Music, trust Freshworks’ Employee Experience (EX) and Customer Experience (CX) software to eliminate complexity and increase productivity, loyalty and growth. For the latest company news and customer stories, visit www.freshworks.com and follow us on Facebook, LinkedIn, and X.

Halo will transform your current ways of working into intuitive, automated workflows. It will give your teams the ability to deliver the very best in service to customers and employees alike, consistently and repeatedly. Halo is an all-inclusive Enterprise Service Management software solution empowered by AI. It won’t just standardise your processes, it will also deliver valuable analytics so you can match your service delivery to the true needs of your business - present and future. Change the way your organisation works with Halo.

Huntress is a global cybersecurity company on a mission to make enterprise-grade products accessible to all businesses. Fully owned and purpose-built from the ground up, the Huntress Agentic Security Platform is specifically designed to continuously address the unique needs of security and IT teams of all sizes, protecting endpoints, identities, data, and employees, for trusted outcomes and peace of mind.

For today’s MSP, the tenant is the new server: to protect the data it stores, it must be continually monitored, maintained, supported, and secured. inforcer allows MSPs to create and standardize Microsoft 365 security baselines and roll out policies across multiple tenants in seconds. Bring unmatched productivity and AI solutions underpinned by enterprise-grade security to the SMB at scale with inforcer.

InWork is sinds 2006 specialist in IT- en technische dienstverlening. Met ruim 500 professionals ondersteunen wij organisaties bij het verbeteren van hun IT-dienstverlening en eindgebruikersondersteuning. Onze dienstverlening bestaat uit Managed Services, waaronder outsourcing, co-sourcing, onsite support en flexibele capaciteit vanuit ons Shared Service Center, en detachering van ervaren IT-professionals. Door verantwoordelijkheid te nemen voor processen, teams en resultaten helpen wij organisaties hun dienstverlening efficiënter, schaalbaar en klantgerichter in te richten. Met een persoonlijke aanpak, landelijke dekking en meer dan twintig jaar ervaring is InWork een betrouwbare partner voor continuïteit, kwaliteit en klanttevredenheid.

Kaseya is the leading global provider of AI-powered IT management and cybersecurity software. Its Kaseya 365 platform is purpose-built to meet the demands of multifunctional IT professionals, offering a unified solution to manage infrastructure, secure endpoints, back up critical data and streamline operations. Serving nearly 50,000 MSPs and IT departments across more than 170 countries, Kaseya’s portfolio includes trusted brands such as Datto, Unitrends, IT Glue, ConnectBooster, Spanning Cloud Apps, RapidFire Tools and more. Headquartered in Miami, Florida, Kaseya is privately held with operations in more than a dozen countries. To learn more, visit www.kaseya.com.

NinjaOne unifies IT to simplify work for nearly 40,000 customers in 140+ countries. ​ The NinjaOne Unified IT Operations Platform delivers endpoint management, autonomous patching, backup, and remote access in a single console to improve efficiency, increase resilience, and reduce spend. By automating IT and managing all endpoints, organizations give employees a great technology experience to work faster, smarter, and easier while IT teams modernize and improve efficiency. NinjaOne is a Leader in the Gartner Magic Quadrant for Endpoint Management Tools. The company is obsessed with customer success and has retained a 98% customer satisfaction score for more than 5 years. ​

Most integrations are fine. Until they aren't. ONEiO provides managed integrations for service providers and enterprise IT teams who refuse to compromise on commitments. Every day they face an impossible ask from the business: say yes to every integration demand and break nothing. Most integration vendors build it and hand it back. ONEiO takes full operational ownership, permanently, under pressure, with outcomes that hold. Customers decide how much control they keep.

OpenText™ is a global leader in data management for enterprise AI, helping organisations protect, govern, and activate their data with confidence. Our technologies turn data into information with context to form the knowledge base for enterprise AI. Learn more at www.opentext.com. 

Pax8 is the cloud commerce Marketplace of the future, linking partners, vendors and small to mid-sized businesses (SMBs) through AI-powered insights and comprehensive product support. With a global partner ecosystem of over 47,000 managed service providers, Pax8 empowers SMBs worldwide by providing software and services that unlock their growth potential and enhance their security. Committed to innovating cloud commerce at scale, Pax8 drives customer acquisition and solution consumption across its entire ecosystem.

Pink Elephant is a global Service Management specialist helping organisations accelerate their implementation of Service Management best practices through our Training, Consultancy, IT Support and ITSM Technology services. Our ITSM solutions support our clients with their end-to-end (Enterprise) Service Management initiatives by connecting People, Processes and Technology. Expect More. Expect Pink.

plashtop biedt beveiligde remote access, remote support en endpoint management-oplossingen die wereldwijd worden vertrouwd door IT-teams, MSP's en bedrijven. Ons platform maakt snelle, betrouwbare verbindingen met computers en apparaten mogelijk, vanaf elke locatie, waardoor IT-professionals eindgebruikers efficiënt kunnen ondersteunen, endpoints kunnen beheren en problemen kunnen oplossen. Met Splashtop Autonomous Endpoint Management (AEM) kunnen organisaties patches automatiseren, de status van apparaten monitoren en beleid op grote schaal afdwingen — waardoor handmatig werk en beveiligingsr

Sumo Logic, Inc. empowers digital organizations to transform massive amounts of data into actionable insights by unifying critical security and operational data through its Intelligent Operations Platform. Built to address the increasing complexity of modern cybersecurity and cloud operations challenges, we empower digital teams to move from reaction to readiness—combining agentic AI-powered SIEM and log analytics into a single platform to detect, investigate, and resolve modern challenges. Customers around the world rely on Sumo Logic for trusted insights to protect against security threats, ensure reliability, and gain powerful insights into their digital environments.