Company Description

Stock in the Channel is the leading product and price‑search platform for the IT channel, used by more than 70,000 resellers, MSPs, and VARs to source products, compare pricing, and streamline procurement for hardware, software, service and subscriptions. The platform connects resellers with hundreds of distributors, offering real‑time stock visibility, enriched product data, and powerful tools to simplify daily operations. Alongside procurement, Stock in the Channel provides complete e‑commerce solutions, including modern, automated webstores and a seamless Shopify integration designed specifically for IT resellers. These webstores combine live distributor feeds, accurate product content, and advanced catalogue management to help partners grow online sales with minimal effort. Visitors to the stand can explore how Stock in the Channel improves quoting, purchasing, online selling, and customer experience—reducing manual workload while expanding revenue opportunities.