Our mission is simple: we are here to help companies master incident response. We created the world's first AI-driven incident management simulation that helps teams build confidence, sharpen their skills, and stay cool under pressure - no matter the incident. It enables entire teams to master incident response, reducing downtime while developing expertise in leadership skills, scoping, incident mechanics, communication, escalation, security awareness, and technical knowledge. After 15 years as sleep-deprived software engineers on support rotas for financial trading platforms, we know the pressure firsthand. We learned the hard way: investing in tools means nothing if your team isn’t prepared. That’s why we created Uptime Labs - turning stress into something manageable, and fun, by gamifying the training. Looking to hone your skills and improve your uptime? Our platform: 1. Improves customer interactions: delivers better support experiences and boosts customer satisfaction. 2. Strengthens knowledge management: enables more first-time fixes without escalating to SREs. 3. Creates measurable performance: track your team’s progress, wherever they are located, and comply and evidence a formal incident response training plan. If you want to mitigate risk, or discuss what risk looks like, get in touch or visit us at our stand.