Innovation Challenge Order


Got a new product or service to showcase? The Innovation Challenge puts it in front of the operators and buyers that matter.

The Innovation Challenge provides a high level of exposure for a small investment. Open to all non-vehicle exhibitors launching a new product or service at the show, or since Euro Bus Expo 2024 (November 2024).

All entries will be showcased in the Innovation Challenge gallery at the show and on the Euro Bus Expo website.

Days 1 and 2: Visitors vote for their favourite entries at the Innovation Challenge gallery or at entrants’ stands using QR codes.

Day 3: The top-voted entries go through to the live final in the Masterclass Theatre, where finalists deliver a 90-second product pitch to a panel of judges and a live audience. The judging panel then awards Gold, Silver and Bronze Innovation Challenge certificates.

The entry with the most visitor votes across Days 1 and 2 receives the Operator’s Choice award.

For £380 + VAT, every entry receives:

  • Entry showcased on a dedicated Innovation Challenge page on the Euro Bus Expo website
  • Feature in the Show Guide
  • Feature in the official routeone preview issue
  • Space in the Innovation Challenge gallery at the show
  • Innovation Challenge logo on your stand nameboard
  • Bespoke ‘Vote for us’ social media graphics and web banners for use in your own marketing

All entries promoted across:

  • Visitor emails
  • Our social media channels
  • The official Innovation Challenge press release
  • Other show press releases

Finalists: Each finalist receives a finalist certificate and their 90-second pitch slot in the Masterclass Theatre.

Winners: The judging panel will award Gold, Silver and Bronze Innovation Challenge certificates. The entry with the most visitor votes across Days 1 and 2 receives the Operator’s Choice award. Winners receive:

  • Certificate presented live on stage
  • Social media graphics to share the win
  • Official Innovation Challenge winner logo for use on marketing materials
  • A place on the Euro Bus Expo Hall of Fame webpage
  • Write-up in post-show press releases

Yes. Each entry is £380 + VAT and should be for an individual product or service. If you’d like to enter more than one, simply complete a separate submission for each.

How to enter: Purchase your entry below and then submit your product details before 22 September.

Innovation Challenge Entry


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Once you have purchased your entry, you will be able to supply your product details for inclusion.

Receive 10% off your first Innovation Challenge entry when you book a full-page or larger advertisement in the Show Guide.